Kissmetrics

Kissmetrics is a person-based analytics platform that provides detailed insights into customer behavior, allowing businesses to understand user interactions across multiple touchpoints. It tracks individual users by assigning unique identifiers, enabling businesses to monitor their activity over time. Kissmetrics facilitates event tracking, where specific actions like clicks, form submissions, and purchases can be defined and analyzed. With its powerful segmentation capabilities, users can be grouped based on behavior, demographics, and other criteria, enabling targeted marketing campaigns and personalization efforts.

The platform offers several key features, including customer journey tracking, conversion funnel analysis, cohort reporting, and A/B testing. It empowers businesses to identify friction points, optimize user flows, and enhance the overall customer experience. Kissmetrics integrates with various third-party tools, enabling data consolidation and comprehensive reporting.

In terms of revenue and growth statistics, Kissmetrics has facilitated over USD 10 billion in transaction volume for over 10,000 companies. The platform has helped businesses achieve significant improvements, with clients reporting up to 30% increases in conversions and 25% boosts in trial engagement.