3DLook develops AI-powered mobile body scanning and virtual try-on solutions for the fashion retail industry. The company's technology uses a patented combination of computer vision and 3D statistical modeling to instantly measure the human body using just two photos - one from the front and one from the side - to generate over 80 measurements and create realistic 3D body models. The company's core products include YourFit, a size and fit recommendation solution for ecommerce brands that provides personalized fit recommendations and virtual try-on capabilities; Mobile Tailor, a digital body measuring tool for made-to-measure fashion businesses that has helped reduce remake costs by up to 90% and alteration costs by up to 50%; and FitXpress, a comprehensive fitness monitoring solution launched in 2024 that enables users to track body measurements, fat percentage, BMI and visualize fitness progress. The technology is certified as a standard in mobile body scanning by the Institute of Electrical and Electronics Engineers (IEEE) and relies on neural nets trained on hundreds of thousands of authentic user-generated photos. The company's solutions have demonstrated significant impact on retail metrics, with clients reporting up to 30% decrease in return rates and 4x increase in conversion rates. For instance, when Dickies implemented 3DLook's technology on the Alibaba Tmall platform, they saw a 94% jump in conversions. The technology is particularly effective for standard clothing items like tops and bottoms, though it has some limitations with tighter-fitting garments like swimwear.
Key customers and partnerships
3DLook's technology has been adopted by major retail brands and companies worldwide. Notable partnerships include Bershka (Inditex Group), which implemented the YourFit virtual fitting room solution in 2023, Dickies on the Alibaba Tmall platform, and uniform industry giants Safariland and Fechheimer Brothers, a Berkshire Hathaway company. The company also established an exclusive partnership with Unisync Corp in January 2022 for the Canadian Managed Service industry sector. One of the early adopters, 1822 Denim, experienced significant success with the technology, reporting a 30% decrease in return rates while increasing conversions four times year over year. Tailored Brands Inc., which operates Men's Wearhouse and Jos. A. Bank, implemented 3DLook's solution in 260 stores, enabling a contactless measuring experience for their customers.
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