SuperSmart

Overview
News
Automated Stores?
Product stageSegments
Go-to-Market
?
Self-checkout
?

SuperSmart offers a proprietary machine learning algorithm (scan-and-go software) which uses weight sensors, image recognition, shopping patterns, and customer big data to validate self-scanning transactions in physical stores. SuperSmart enables customers to scan a barcode at the store entrance using a shopper app on their mobile device, scan their purchases using the device, and complete the transaction via a self-checkout kiosk.

SuperSmart also provides two self-checkout kiosks powered by cameras, computer vision, and weight sensors to facilitate scanning items inside a shopper’s basket.

1) Mini Wave, equipped with two cameras, facilitates customers to place baskets of less than 30-kilogram items on its tray. Mini Wave claims a validation time of three seconds and reportedly can process 120 customers per an hour. 

2) Walk-Through is a solution that supports carts of three sizes and consists of a scale surface and two cameras. It can be placed on the floor of a store and supports a scale capacity of 200–600 kg. It claims a validation time of three seconds and the ability to process 90 customers per an hour.

Key customers and partnerships

In February 2021, the company had distribution agreements with several European supermarket chains, including the Metro supermarkets. In 2024, Israeli retail chain Osher-Ad partnered with SuperSmart to adopt its shopping platform with loss prevention technology. 

Funding and financials

SuperSmart raised USD 10 million in January 2022 in a funding round led by Millennium Food Tech. The company expected to use the proceeds to develop new products, expand its global customer base, further develop existing technology, and increase its workforce.

HQ location:
Ha'Melacha 23 Afek Industrial Park Center Rosh Ha'ayin ISR
Founded year:
2014
Employees:
11-50
IPO status:
Private
Total funding:
USD 10.0 mn
Last Funding:
USD 10.0 mn (Convertible Note; Jan 2022)
Last valuation:
-
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