HiJiffy

HiJiffy is a company specializing in conversational artificial intelligence (AI) for the hospitality industry. Founded in 2016 in Vidigueira, Portugal, HiJiffy developed a Guest Communications Hub powered by its proprietary AI system called Aplysia OS. This platform enables hotels to automate guest communications across the entire customer journey, from pre-booking to post-stay. HiJiffy's solution includes a virtual assistant that can provide instant responses to guest inquiries in over 130 languages, with automation rates exceeding 85%. The technology integrates with hotel websites, social media channels, and messaging apps like WhatsApp.

In March 2023, HiJiffy launched a GPT-4 powered chatbot for hotels, enhancing its AI capabilities to handle more complex queries and provide more natural, human-like responses. This upgrade aimed to increase automation levels from 80-85% to over 90% for guest inquiries. The company's technology also facilitates direct bookings, upselling, and the digitization of processes such as check-in and check-out. HiJiffy's platform integrates with various hotel management systems, including booking engines, property management systems (PMS), and customer relationship management (CRM) tools.

Key customers and partnerships

HiJiffy's technology was being used by over 1,800 hotels in more than 50 countries. The company's client base includes notable hotel groups such as Accor, Relais & Château, and Azalaï. In the UK, HiJiffy works with Macdonald Hotels & Resorts. Other clients include Pestana, Vila Galé, and Nau Hotels in Portugal, as well as various properties in Canada such as Littoral Hotel Spa, Executive Hotels & Resorts, and The Drake Hotel.

HiJiffy has partnered with Triptease, a direct booking platform, to provide chat services to Triptease's hotel clients. This partnership, announced in October 2020, aimed to offer an improved chat experience by combining HiJiffy's chatbot technology with Triptease's data-driven approach to direct bookings.