Selency, formerly known as Brocante Lab, is a pioneering French online marketplace specializing in curated second-hand furniture, home decor, and vintage pieces. Founded in 2014 by Charlotte Cadé and Maxime Brousse, the platform connects antique dealers and professional sellers with individuals seeking unique, inspirational items for their homes. As of 2023, Selency offers over 300,000 carefully vetted products, ranging from vintage Scandinavian furniture and mid-century modern designs to ethnic rugs, Eames chairs, sunburst mirrors, and classic yet chic tables and sideboards.
Selency's mission is to help consumers personalize their living spaces with one-of-a-kind pieces that break away from mainstream decor trends. The company's curation process ensures quality and authenticity, appealing to those seeking items with a story and soul behind them. In November 2018, Selency secured a EUR 15 million investment from OLX Group to fuel its growth and expansion across Europe.
In April 2022, Selency raised additional funding, positioning itself as Europe's leading marketplace for second-hand furniture and home decor. The platform attracts 2.5 million monthly visits, with industry leaders like Louis Vuitton, Chanel, and Vestiaire Collective among its professional buyers. Selency was acquired by Creadev in 2023, further accelerating its rapid European expansion and cementing its position in the sustainable and second-hand home decor market.
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