CaliberMind is a customer data and revenue analytics platform specializing in B2B marketing. It offers marketing and revenue teams a data modeling and analytical solution built on a customer data platform (CDP) that integrates with data sources such as ad services, data warehouses, and customer relationship management (CRM) data.
The platform leverages AI to provide solutions including customer data cleaning and segmentation as well as campaign performance attribution. In August 2018, the firm introduced its account-based marketing (ABM) strategy tool, which can be integrated with market automation or CRM platforms including Salesforce. In October 2022, the firm launched ‘CaliberMind Funnels’, a revenue analytics and visualization module which it claims is well-suited for first-time B2B marketers. The platform has integrations with 150+ applications including Salesforce, Terminus, and Marketo.
Key customers and partnerships
As of March 2022, the firm had ~50 customers, serving 300+ users. This mainly consisted of B2B technology vendors including NS1, Airship, Fairmarkit, Cority, and Plante Moran.
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