Oriient

Oriient is an Israeli startup that provides a software-only indoor positioning solution powered by the Earth's magnetic field and smartphone sensors. Established in 2017, the company has developed proprietary algorithms that leverage artificial intelligence to accurately pinpoint a user's location within a building to within one meter (3 feet), without requiring any hardware installation. Oriient's patented technology integrates seamlessly with a business's mobile app, harnessing existing sensors in smartphones.

The company's flagship solution digitally transforms physical spaces, enabling a wide array of use cases for global retailers, delivery services, and smart buildings. For retailers, Oriient enables in-store navigation, capturing revenue that would otherwise be lost due to unfound products, proximity marketing based on a customer's precise location, and foot traffic analytics. It also streamlines operations through route optimization and tracking task execution. As of 2023, over 1,500 stores, including top retailers like Albertsons Companies and Carrefour, rely on Oriient for indoor navigation and operational efficiency enhancements.

Oriient recently partnered with Instacart, powering in-store navigation for the grocery delivery service's shoppers at hundreds of stores across North America. In December 2022, the company's indoor location services became available on Google Cloud's Marketplace as an SDK for retailers' mobile apps. Oriient raised USD 11 million in a Series A funding round in May 2022, bringing its total funding to USD 16 million.

Key customers and partnerships

Oriient has secured partnerships with prominent players in the retail and grocery delivery sectors, including:

Instacart: Oriient powers in-store navigation used by Instacart's shoppers at hundreds of stores across North America.

Google: Oriient's indoor location services became available on Google Cloud's Marketplace as an SDK for retailers' mobile apps.