Insight Timer

Insight Timer is a company which offers guided meditation, yoga, and sleep programs through a smartphone app. It also offers free interactive live sessions with teachers, performers, and therapists through the app and web. The company’s business-to-business (B2B) offering, “Circles for teams”, targets enterprise customers to help bring employees together to practice group meditations, chat with each other, and recommend content. In October 2020, Insight Timer began offering free, daily live yoga classes from instructors based on a pay-what-you-can model.

Insight Timer's core offering is its extensive free content library, which includes over 140,000 guided meditations, talks, and music tracks from thousands of teachers and experts worldwide. The app features a customizable meditation timer, allowing users to set session lengths and choose from various ambient sounds and ending bells.

The majority of the content is available for free, and users can sign up for a premium version priced at USD 9.99 per month or USD 59.99 per year, as of August 2024. Premium users get access to content such as Insight courses and the ability to download content. This subscription unlocks additional features such as offline listening, the ability to fast-forward and rewind meditations, and access to over 1,000 in-depth courses on various topics. The app also offers live events, including yoga classes and meditation sessions, as well as a community space where users can connect with like-minded individuals and join discussion groups.

Insight Timer collaborates with meditation teachers, psychologists, neuroscientists, and experts from institutions such as Stanford, Harvard, and the University of Oxford to provide content for its platform and with musicians to offer ambient and relaxation music. Insight Timer has positioned itself as a platform that supports its content creators with a revenue-sharing model that distributes 50% of course income to teachers. As of 2022, the app reported having approximately 12,000 teachers and yoga instructors contributing content to its platform. As of November 2020, the app had a 16% 30-day retention rate, more than double the average retention rate of 7.7% for top 100 apps in Apple’s App Store. 

Key customers and partnerships

The app had over 29 million users as of September 2024. In April 2021, Insight Timer partnered with Vonder to provide curated content, including different wellness classes and weekly group meditations. The company had also partnered with Gisele Bündchen in September 2020 to encourage people to meditate for free.