Cleo

Cleo offers a care navigator platform designed to offer comprehensive support to working families across all stages of caregiving, from family planning to elder care. The key feature of Cleo's platform is its personalized care plans, which are structured to address the specific needs of each family or caregiver. These support plans are evidence-based, allowing members to complete tasks at their convenience, ensuring a tailored approach to caregiving. 

The platform also offers a Family Health Index, a tool that offers real-time health reports across seven dimensions of family health. This allows a comprehensive understanding of the support needs of Cleo members and their families. Additionally, the platform enables members to add themselves as caregiving recipients, emphasizing the importance of self-care in the caregiving process.

In May 2022, Cleo acquired CareTribe, a specialist support platform for family caregivers. Following this acquisition, Cleo extended its services to the adult care market. This allowed Cleo to provide complete support for working families and caregivers. The move was strategic for the company, as it experienced significant growth and aimed to further leverage the increasing demand for caregiver support in the workplace.

Key customers and partnerships

As of February 2024, Cleo served over 181 companies across 60 countries. Some of its key clients included leading companies such as Pinterest, SalesForce, PepsiCo, Red Bull, and Cooley.

Funding and financials

In March 2021, Cleo raised USD 40 million in a Series C funding round led by Transformation Capital with participation from other investors including Glynn Capital, PruVen Capital, and Gaingels plus existing investors Greylock, NEA, and Felicis. The proceeds were expected to be used to expand its team, with a particular focus on product growth and engineering, to meet the escalating demand.