Mercia Fund Managers is a venture capital fund manager with two funds totalling £12.8 million under management. Mercia Fund Managers focuses its efforts on the West Midlands region and benefits from a mixture of public- and private-sector fund investors. Mercia Fund Managers provides venture capital for early-stage technology start-ups that are located in the West Midlands. Potential investees must demonstrate their potential for rapid growth and will possess a strong proprietary position with respect to their technology, intellectual property, and products. Mercia Fund Managers is based in central Birmingham and is regulated by the Financial Services Authority. The company is also a member of the British Private Equity and Venture Capital Association. Mercia Fund Managers will typically make an initial investment offer of between £50,000 and £250,000 of venture capital, but has the capacity to follow its money at subsequent investment rounds, up to an overall limit of £1 million of venture capital per company. Later rounds of financing will usually involve syndication with other venture capital investors, often from outside of the West Midlands.

Mercia Fund Managers

Nauta is a pan-European venture capital firm investing in early-stage B2B software companies with offices in London and Barcelona. With over half a billion assets under management and a team of 20 people, Nauta Capital is one of Europe’s largest B2B focused VCs. As a sector-agnostic investor, Nauta’s main areas of interest include B2B SaaS solutions with strong network effects, vertically focused enterprise tech transforming large industries as well as those leveraging deep-tech applications to solve challenges faced by large enterprises.

Nauta Capital

The Cambridge Angels are a group of high-net worth investors who have proven experience as successful entrepreneurs in internet, software, technology and bio-technology. Members invest in and mentor high quality start-up and early-stage companies in these sectors in the Cambridge (UK) area and throughout the UK. Typical funding requirements that the Cambridge Angels meet are in the range of £50,000 to £500,000 - although it is worth noting that several of their portfolio companies have received more than £1m in funding from their Members over several funding rounds. Their Members have been responsible for a large number of the “Cambridge Phenomenon” success stories over recent years. Therefore, in addition to providing funding for early-stage companies, the Cambridge Angels also offer start-ups the considerable benefit of a wide range of expertise, contacts and directly relevant experience in establishing and growing entrepreneurial businesses successfully.

Cambridge Angels group

The Future Fund is provides government loans to UK-based companies ranging from £125,000 to £5 million.

The Future Fund

The Angel CoFund (ACF) is a UK based venture capital fund that co-invests alongside syndicates of sector-smart Angel investors, to fund and scale some of the best high-potential early-stage businesses. The Angel CoFund (ACF) is an active co-investment fund that seeks to achieve consistent returns by partnering with experienced syndicates of angel investors to help fund and scale early-stage businesses. Launched in 2011, ACF’s experienced team has a track record of backing some of the UK’s best success stories through its proven co-investment model, working alongside the unrivalled skills and expertise of the fund’s network of entrepreneurs and private investor partners.   Since its launch, the fund has invested over £40M, alongside more than £200M from business angels and other investors, creating a portfolio of more than 80 companies. In many cases, the fund has supported companies through multiple rounds of funding as they have scaled.

ACF Investors

BlackCurve

BlackCurve helps e-commerce businesses understand their competitors, and use price to improve digital marketing performance

BlackCurve is a pricing optimization platform that helps online retailers manage and adjust the prices of their products to achieve business goals. The company's software leverages artificial intelligence to analyze various data sources, including sales history, website performance, competitor pricing, and stock levels. This analysis enables retailers to create dynamic pricing rules tailored to their specific business needs.

21 Best Pricing Software Reviewed For 2024

London-based pricing optimisation startup BlackCurve raises £1.5 million

eCommerce pricing platform BlackCurve raises £750,000

Pricing platform BlackCurve raises €856.000

E-commerce Price Tracking Software

What is Competitor Pricing?

BlackCurve raises GBP1.5m in funding round led by Nauta Capital

Empowering the digital revolution in retail

Digital Retail Enhancement Platforms

Dynamic Pricing Software Market Dazzling Worldwide with Major Giants Revionics, BlackCurve, Pricefx, Zilliant

BlackCurve is a pricing optimization platform that helps online retailers manage and adjust the prices of their products to achieve business goals. The company's software leverages artificial intelligence to analyze various data sources, including sales history, website performance, competitor pricing, and stock levels. This analysis enables retailers to create dynamic pricing rules tailored to their specific business needs.
BlackCurve's platform automates the process of tracking competitor prices and making informed pricing decisions. As of 2019, the software optimized over 1 million products and executed more than 15 million price changes per month, allowing retailers to improve profit margins and operational efficiency. The platform caters to mid to large multichannel retailers across industries like sporting equipment, home goods, consumer electronics, pet supplies, automotive parts, and beauty products.
In March 2019, BlackCurve secured GBP 1.5 million in funding led by Nauta Capital, a Pan-European venture capital firm. The investment aimed to support the company's growth plans and global expansion. BlackCurve was founded in 2016 and acquired by Epicor in an undisclosed deal.

Intelligence Node is a leading provider of retail analytics solutions that leverages artificial intelligence and machine learning technologies. The company offers dynamic pricing and market analytics tools to help businesses navigate the complexities of ecommerce, set competitive prices, and better understand market trends.
At the core of Intelligence Node's offerings is a massive database containing over 3.5 billion unique product SKUs across 1,400 categories and 29 languages. This extensive dataset, combined with proprietary algorithms and advanced matching capabilities, enables the company to provide highly accurate real-time insights into pricing, product availability, and market trends.
Intelligence Node's solutions are designed to address key challenges faced by retailers, such as the inability to effectively track competitors, difficulties in pricing products optimally, and identifying gaps in product catalogs. The company's tools collect and analyze real-time data on pricing, discounts, and catalog movements across the retail landscape, allowing decision-makers to benchmark against competitors and make informed pricing decisions.
In addition to pricing analytics, Intelligence Node also offers solutions for content optimization and product listing enhancement. By leveraging generative AI capabilities, the company helps retailers create compelling and search-optimized product descriptions, improving visibility and conversion rates across online channels.
Intelligence Node has formed strategic partnerships with major retailers to enhance the online shopping experience and empower third-party sellers. The company's solutions enable retailers to provide clearer and more informative product listings, better insights into product performance, and improved search rankings across digital marketplaces.

Intelligence Node

Obsess is an experiential ecommerce platform that leverages augmented reality (AR) and virtual reality (VR) technology to create immersive, shoppable 3D virtual retail environments for brands and retailers. The platform allows companies to construct photorealistic digital spaces where customers can explore products in a visually engaging and interactive manner. Obsess' virtual stores aim to drive product discovery, customer engagement, clickthrough rates, session duration, average order value, and conversion for its clients.
Obsess' proprietary technology enables brands to offer seamless and memorable branded virtual experiences without requiring customers to download an app or use a headset. The platform supports various features such as walking and talking avatars, gamification elements, educational content, and social media integrations to enhance the shopping experience. As of February 2023, Obsess had created virtual stores in over 45 countries, supporting more than 30 languages.
The company has partnered with renowned brands across industries, including Sam's Club, Charlotte Tilbury, Diesel, Dior, Party City, Tommy Hilfiger, J.Crew, and Elizabeth Arden, to launch immersive virtual shopping experiences. In June 2023, J.Crew unveiled the "Virtual Beach House," a 360-degree virtual store celebrating the brand's 40th anniversary, featuring themed rooms, product displays, historical catalogs, and interactive games. Similarly, Elizabeth Arden launched a shoppable virtual store in May 2023 to engage younger, tech-savvy consumers and showcase its heritage through digital storytelling.
Key customers and partnerships
In February 2024, Mytheresa, an ecommerce platform, collaborated with Obsess to launch an exclusive visionOS app for Apple's Vision Pro headset. The app offers users a hyper-realistic digital luxury shopping experience in virtual environments like Capri and Paris, featuring curated collections from brands such as Loewe, Valentino, and Saint Laurent. The partnership aims to transform traditional ecommerce into an emotional and engaging shopping journey.

Obsess

Namogoo is a pioneer in the Digital Journey Continuity platform space. The company offers a platform that autonomously adapts to each customer visit in real-time, shaping the customer journey to fit each shopper's needs while eliminating any distractions along the way. Namogoo's proprietary machine learning technology predicts each visitor's intent by learning from their unique digital behavior signals, empowering enterprises to act on this intent and ensure online shoppers complete their journeys.
The platform collects data from visitors' devices and their journeys, segmenting them into real-time audiences. It surfaces high-converting audiences that are 3-10 times more likely to purchase than average visitors. Additionally, Namogoo identifies user populations that do not convert due to UX conflicts, browser issues, or site design flaws, enabling brands to rectify these problems seamlessly.
In April 2022, Namogoo launched the "Customer Journey OS," a revolutionary software platform that enables ecommerce teams to deliver hyper-personalized journeys based on shoppers' real-time needs. It orchestrates all digital services running on the customer journey to work cohesively toward shared goals. The platform leverages Namogoo's vast network of over one billion unique visitors to provide real-time insights based on industry benchmarks.
Namogoo's solutions have been successfully implemented by leading brands such as Victoria's Secret, Neiman Marcus, ASICS, Marks & Spencer, Kurt Geiger, Carhartt, Eddie Bauer, GlassesUS.com, and Ariat, consistently driving uplifts in conversion rates, revenue per visitor (RPV), and overall revenue. The company was founded in 2014 and has raised USD 81 million to date.
In January 2023, Namogoo made a second round of layoffs, parting ways with 15% of its workforce, following an earlier round in November 2022 where 25% of employees were let go. Despite these cutbacks, the company reported continued growth and profitability.

Namogoo

Yalo is a software platform that utilizes AI-powered conversational agents to optimize the customer journey, driving increased conversions and customer satisfaction. Its technology facilitates direct communication between businesses and customers through popular messaging applications like WhatsApp. Yalo's platform empowers teams to collaborate on managing and tracking campaigns, automating workflows with insightful metrics.
Primarily catering to marketers, small, and medium enterprises, Yalo's conversational commerce approach seamlessly guides customers through the purchasing process while maximizing product potential. By combining customer service and sales support, the platform offers a unique and engaging experience for users.
As of November 2023, Yalo reported having 1.6 million companies utilizing its platform to manage customer interactions via messaging channels. The company's innovative solutions have garnered a diverse clientele, including industry giants like Coca-Cola, Nestlé, Mondelez, Coppel, Banco Azteca, and GPA.
In May 2021, Yalo secured a USD 50 million Series C funding round led by B Capital Group, bringing its total raised capital to USD 75 million since its inception in 2015. The funds were allocated to expand operations in Latin America and Southeast Asia while developing new products, such as a conversational marketing solution.
Key customers and partnerships
Yalo has established partnerships with major global brands across various industries. Notable customers included Unilever, Nestlé, Coca-Cola, and Walmart. Specifically, John Santa Maria, CEO of Coca-Cola FEMSA, acknowledged the significant sales uplift achieved through their conversational commerce partnership with Yalo, with nearly half a million corner stores placing orders via WhatsApp.

Yalo

NewStore is a modular, mobile-first omnichannel cloud platform that provides an Omnichannel-as-a-Service solution for retail brands worldwide. The platform enables retailers to deliver seamless shopping experiences across online, mobile, and in-store channels, leveraging modern technologies such as iOS devices for point-of-sale, inventory management, and order fulfillment.NewStore's platform comprises several modules, including POS, order management, clienteling, inventory, and native consumer apps. The order management and store fulfillment solutions utilize proprietary routing logic to allocate orders across a brand's brick-and-mortar locations and distribution centers based on predefined criteria, optimizing shipping times, inventory accuracy, and sell-through rates.The platform facilitates omnichannel capabilities like buy online, pick up in-store (BOPIS), buy online, return in-store (BORIS), and endless aisle, enhancing the customer experience while driving store traffic. NewStore's solutions seamlessly integrate with existing tech stacks, such as Salesforce systems and middleware platforms like MuleSoft and Azure.Prominent retail brands like Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, Scotch &amp; Soda, UNTUCKit, and Vince have adopted NewStore's platform, benefiting from its comprehensive omnichannel retail solution. In March 2023, NewStore expanded its offerings to a global scale, assessing the omnichannel competence of 275 retail brands across Australia, France, Germany, Italy, Spain, and the UK

NewStore

Solutions for retailers that offer insights to improve the product assortment they offer on their digital shelves, increase sales, improve conversions, and boost brand trust

Platforms for retailers and brands to build immersive ecommerce shopping experiences commonly leveraging AR, AI, digital twin, and 3D technologies

Solutions for retailers to enhance online shopping experiences, personalization, and conversion rates while delivering analytics on individual customer journeys to improve shopper engagement

Offers insights to retailers and brands by aggregating and analyzing data across multiple sales channels to boost sales

Solutions providing analytics for brands and retailers to improve competitive position, such as competitor pricing and assortment insights, high-level customer insights to reduce churn, and optimize web traffic

Platforms that provide retailers and brands with greater visibility on overall ecommerce operations to enhance decision-making—commonly through dashboards—including sales forecasting

Virtual stores may leverage digital twins to deliver immersive shopping experiences

Retail enhancement solutions can be offered in a B2B SaaS model

Retail enhancement solutions leverage AI to deliver better insights to businesses, to enable decision making

Improves the personalized offerings for retail customers

Virtual store solutions leverage 3D and AR to create an immersive digital shopping experience

BlackCurve

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