Qualtrics

Qualtrics is a software company specializing in experience management (XM). The company's platform enables organizations to collect, analyze, and act on feedback from customers, employees, and other stakeholders. Qualtrics XM helps businesses gather user insights at various touchpoints, allowing them to make data-driven decisions by combining these insights with operational data. The software is designed to measure and improve experiences across different aspects of an organization, including customer satisfaction, employee engagement, and product development.

The Qualtrics platform utilizes various metrics to assess and quantify experiences. These include Net Promoter Score (NPS), which measures the likelihood of customers recommending a product or service; Customer Effort Score (CES), which evaluates the ease of completing tasks; and Customer Satisfaction (CSAT), which rates overall experience with a product or service. By employing these metrics, Qualtrics helps businesses identify areas for improvement and prioritize actions to enhance stakeholder experiences.

One of the key features of Qualtrics' approach is journey mapping, which involves creating a comprehensive list of touchpoints that stakeholders encounter throughout their interaction with a company. This allows organizations to identify vulnerable stages in the customer or employee journey and address potential issues proactively. The platform's ability to provide real-time insights enables businesses to respond quickly to changing stakeholder needs and expectations.

Qualtrics has expanded its impact beyond the business world through its corporate social responsibility initiative, five For The Fight. This movement, launched by Qualtrics, aims to raise funds for cancer research by inviting individuals to donate USD five toward the cause. The company has also leveraged its partnership with the NBA's Utah Jazz to promote this initiative, donating its sponsorship patch on the team's jersey to five For The Fight instead of displaying the Qualtrics logo.