Kidfresh

Kidfresh is a leading brand of better-for-you frozen kid-friendly meals that incorporate hidden vegetables into every meal and provide convenient, nutritious options for busy parents. The company originated as a retail store in New York City before transitioning to a wholesale frozen food business. 

As of 2024, Kidfresh offers a range of meals including macaroni and cheese, chicken nuggets, pasta dishes, meatballs, and waffles, all of which contain some pureed vegetables like carrots, cauliflower, and sweet potatoes. In May 2024, Kidfresh expanded its product line to include Easy Combo Meals, featuring combinations like Chicken Meatballs & Pasta Marinara and White Meat Chicken Nuggets & Buttered Pasta.

Kidfresh claims it uses high-quality, premium ingredients without artificial colors, flavors, or preservatives. The meals are designed to provide a balance of protein and carbohydrates, with over 13 g of protein per serving. The company's products are frozen immediately after cooking to preserve nutrients and flavors. Kidfresh meals, such as the Mac and Cheese, can be cooked in 3–5 minutes in an 1,100-watt microwave or 35–40 minutes in a conventional oven.

Key customers and partnerships

Kidfresh products are available nationwide in the US and Canada as of October 2024. The brand is offered by major retailers including Target, Publix, HEB, Wegmans, FreshDirect, Walmart, Kroger banners, and Whole Foods. Kidfresh has also partnered with various organizations, including providing branded catering for FAO Schwarz and Build-A-Bear stores in New York. The company expanded its distribution channels over time, including placing refrigerated kiosks at JFK airport terminals for JetBlue and American Airlines to offer travel lunchboxes for kids.

Kidfresh partnered with Disney in March 2014 to promote the release of the Frozen Blu-ray combo pack. The collaboration included special promotions and marketing efforts to engage families through themed Kidfresh meals inspired by the film. Following this, it also partnered with 20th Century Fox in October 2016 to promote the release of the Ice Age: Collision Course Blu-ray combo pack in 9,000 retail stores in the US.