Kuula is a web-based platform that offers a cutting-edge 360 virtual tour editor software. Founded in 2016 in Los Angeles, California, the company has gained widespread popularity among professionals, artists, and companies worldwide. As of 2024, Kuula has facilitated the creation of over 15 million panoramic photos and more than 1.5 million virtual tours, which have been viewed over 2 billion times.
The software's user-friendly interface and comprehensive feature set cater to both beginners and seasoned professionals across various sectors, including real estate, education, architecture, and more. Kuula supports a wide range of image formats, from panoramic photos captured by 360 cameras to non-panoramic images from DSLRs. Its intuitive virtual tour editor allows users to create engaging experiences with customizable elements such as hotspots, nadir and zenith patches, and interactive cards.
One of Kuula's standout features is its ability to integrate with Google Street View, enabling users to publish their virtual tours directly to the global mapping platform. This seamless integration streamlines the process of sharing immersive experiences with a broader audience via the Google Maps ecosystem.
Key customers and partnerships
In April 2024, Kuula announced a strategic partnership with Ricoh, a global technology leader in digital workplaces. This collaboration allows for seamless integration between Kuula's platform and Ricoh's award-winning RICOH THETA X and THETA Z1 360-degree cameras. The RICOH THETA X, in particular, stands out with its built-in GPS capabilities.
As of 2023, Kuula had over 500,000 users, including professionals, artists, and companies from around the world. The platform has proven popular among real estate agents, educators, and architects, who leverage its capabilities to create immersive virtual tours and walkthroughs.
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