Newscred, an early entrant in the content marketing space, was rebranded in Q1 2021 as Welcome. The company is a content marketing platform (CMP) allowing firms to plan and execute marketing campaigns. The platform contains tools for collaborative content creation, content storage, and management as well as for tracking performance in real time. The platform also allows firms to connect it to the rest of its marketing stack with 30+ integrations. By September 2021, Welcome’s platform was being used by close to 1,000 brands including JP Morgan Chase, Panasonic, Twitter, American Express.
As an early mover in the content marketing space, Welcome has positioned itself as an alternative to general project management systems such as Asana, monday.com, and legacy enterprise systems such as Adobe, Workfront and Wrike, by providing a specialized platform designed with marketing teams in mind. This is reflected in Welcome being recognized as an industry leader, having placed highly in the Gartner Magic Quadrant for the fourth consecutive year in 2021.
In December 2021, Optimizely, a digital experience platform (DXP) that has a suite of services for content management, ecommerce, and data analytics solutions, entered into a definitive agreement to acquire Welcome for an undisclosed amount.
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