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Marketing Automation
Product stageSegments
Growth
?
Marketing intelligence & management
?

Newscred, an early entrant in the content marketing space, was rebranded in Q1 2021 as Welcome. The company is a content marketing platform (CMP) allowing firms to plan and execute marketing campaigns. The platform contains tools for collaborative content creation, content storage, and management as well as for tracking performance in real time. The platform also allows firms to connect it to the rest of its marketing stack with 30+ integrations. By September 2021, Welcome’s platform was being used by close to 1,000 brands including JP Morgan Chase, Panasonic, Twitter, American Express.

As an early mover in the content marketing space, Welcome has positioned itself as an alternative to general project management systems such as Asana, monday.com, and legacy enterprise systems such as Adobe, Workfront and Wrike, by providing a specialized platform designed with marketing teams in mind. This is reflected in Welcome being recognized as an industry leader, having placed highly in the Gartner Magic Quadrant for the fourth consecutive year in 2021.

In December 2021, Optimizely, a digital experience platform (DXP) that has a suite of services for content management, ecommerce, and data analytics solutions, entered into a  definitive agreement to acquire Welcome for an undisclosed amount.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Company Brief


HQ location:
386 Park Avenue South 6th Floor New York NY USA
Founded year:
2008
Employees:
51-100
Total Funding:
USD 108.8 million
Last Funding
USD 20.0 million, Jul 2019

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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