Vivacity Labs

Based in the UK, where its manufacturing center is located, Vivacity Labs uses proprietary AI sensors that gather anonymous visual real-time data on road networks and cycle lanes, which is then coupled with machine learning to provide insights on traffic signal management and transport and city planning. Vivacity’s video analytics platform applies trained algorithms and provides users with tools for live traffic monitoring and insights on cycle, pedestrian, and road usage. The firm also provides a smart junction control to autonomously control traffic signals in response to changing conditions.

The firm has a strong focus on privacy and in keeping citizens' data safe, where its systems are fully compliant with GDPR. Vivacity uses edge technologies to process all data collected from its sensors locally, anonymizes all data feeds, and discards all video footage. The firm claims that none of its clients can use its technologies to gather any kind of personal data or for enforcement purposes. Reflecting this, in May 2020, Vivacity was awarded a grant by Innovate UK for its work in support of monitoring anonymous social distancing via camera feeds across 16 towns and cities in the UK.

Key customers and partnerships

The firm partners with national and regional government bodies and local councils in the UK, including the Department for Transport, Transport for London, Hertfordshire, Greater Manchester, and Oxfordshire. The firm's data can also be applied to private enterprises in a variety of use cases including at airports, sports arenas, railway stations, and retail malls for footfall and traffic management.

Funding and financials

In February 2023, the company raised GBP 7 million (~USD 8.4 million) led by EnBW New Ventures, Foresight Group, and Gresham House, bringing its post-investment valuation to USD 42 million. It planned to use the funds to broaden its suite and expand into North America. The round follows its GBP 5 million (~USD 7 million) Series A round of funding in February 2021 led by Moebius Equity Partners, to drive its international expansion as well as double its headcount by expanding roles across the firm including in research & development (R&D). In line with this, in August 2021, the firm expanded to Australia where it installed its sensors in the City of Port Phillip to measure bike rider, pedestrian, and motor vehicle movements.