MyTraffic

Mytraffic is a French company founded in 2016 that provides location analytics and traffic intelligence solutions. Its software-as-a-service (SaaS) platform quantifies and qualifies footfall and vehicular traffic at any physical location across Europe. Through advanced algorithms that process teraoctets of raw data, Mytraffic generates detailed insights such as heatmaps, statistics, and visitor profiles while adhering to GDPR compliance.

Mytraffic assists clients in data-driven decision-making for various use cases. Real estate asset managers leverage the platform to drive performance, optimize marketing activities, and attract ideal tenants. Retail chains utilize the insights to select optimal locations for store expansions. City authorities rely on Mytraffic's analytics to measure the impact of their policies, improve attractiveness, and reduce vacancies. The company's solutions also cater to real estate brokers, research analysts, and other businesses seeking location intelligence.

In November 2022, Mytraffic secured a EUR 30 million Series B funding round led by AXA Venture Partners, reaching a total of EUR 45 million raised since its inception. The funding fueled product enhancements, including the addition of tourist insights, purchasing habits, rental value analysis, and vehicle traffic monitoring. Mytraffic experienced rapid revenue growth, doubling year-over-year from 2019 to 2022, driven by the increasing demand for location analytics in the physical world.

In January 2024, Mytraffic acquired Geoblink, a geospatial intelligence platform, in a strategic move to establish itself as the premier location intelligence provider in Europe. This integration combined Mytraffic's robust analytics capabilities with Geoblink's cutting-edge geospatial technology, creating a comprehensive suite of solutions for businesses across the continent.

Key customers and partnerships

Through the acquisition of Geoblink, Mytraffic gained access to a notable client base, including prominent brands such as Danone, KFC, Pepsico, IKEA, and CBRE. By combining their expertise and offerings, the newly formed entity aims to cater to a diverse range of industries seeking advanced location intelligence solutions.