Cardlytics is a purchase intelligence platform that enables marketers to deliver targeted advertising campaigns through secure digital channels of its banking partners. Founded in 2008 and headquartered in Atlanta, the company leverages vast amounts of anonymized consumer spending data from over 2,000 bank partners, including seven of the 10 largest banks in the US. This data covers approximately half of all purchase transactions in the US, amounting to USD 3.9 trillion in annual spend.
Cardlytics utilizes advanced analytics to analyze consumer spending trends and provide insights to its over 600 advertising partners across various sectors such as retail, restaurants, subscription services, and travel. This analysis allows advertisers to target specific consumer segments with personalized offers, enabling them to capture wallet share from competitors or acquire new loyal customers. The platform facilitates cash-back rewards for consumers who activate these offers, making it a mutually beneficial ecosystem.
In May 2021, Cardlytics acquired Bridg for USD 350 million, enhancing its capabilities by gaining access to retailers' point-of-sale data. Through machine learning, Bridg creates anonymous consumer profiles based on purchase history, enabling Cardlytics to deliver product-level targeted offers and expand into a wider range of advertising budgets. As of February 2024, the platform had 179.9 million monthly active users (MAUs) across its banking network.
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