Candidly (formerly FutureFuel.io) provides a debt management platform for employers to help manage student loan debt of its staff. The platform facilitates employer contribution towards student loan payments, allows the aggregation of multiple loans, provides tools to optimize federal programs to save money and a marketplace for users to find cheaper refinancing options for their student loan debt. It also offers “Onward,” a debt optimization solution available to workplace financial solution providers like 401(k) and 403(b) recordkeepers, as well as retirement plan advisors. Onward, an API-only offering, provides real-time, tailored decision support, which can be combined with actionable steps to help users reduce consumer debt and redirect those savings into interest-earning deposits.
In April 2020, the company launched a free tool to optimize the benefits of student loan repayment relief offered by the US government as part of its Covid-19 relief efforts. The company also partners with more than 450 brands to offer up to 30% cashback on purchases by users of FutureFuel, the cashback is set off against outstanding student loan debt.
Candidly has reported a 10x YoY revenue growth and a 3,600% YoY increase in transactional payments through its platform for 2022.
Key customers and partnerships
As of March 2023, Candidly integrated with notable companies such as Guild, Empower, Lincoln Financial Group, Vanguard, UBS, Fiserv, and others to serve over 35 million employees in the US.
In March 2024, Candidly partnered with intellicents to offer student debt solutions to plan sponsors and participants.
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