Overstock (also known as Bed Bath & Beyond since August 2023) is an online retailer specializing in home furnishings, decor, and furniture. Originally founded in 1999 as an ecommerce liquidator, the company transitioned into a general merchandise retailer in 2004, focusing on home goods like furniture, bedding, bath products, kitchen items, and patio furniture. In June 2023, Overstock acquired the intellectual property of bankrupt retailer Bed Bath & Beyond for USD 21.5 million and relaunched under that brand name in August 2023.
As the new Bed Bath & Beyond, the company offers an expansive assortment of over 1 million home products, including the traditional bed, bath, and kitchen offerings of the former retailer as well as Overstock's existing strengths in furniture, rugs, lighting, decor and home improvement items. A key product differentiator is its "beyond" category with a vast selection beyond just bedding and bath. The company utilizes an asset-light, ecommerce only model with no physical stores.
Since rebranding, Bed Bath & Beyond has rapidly expanded its product catalog, adding over 600,000 new items in just the first two months, aided by suppliers opening up their full offerings under the new brand name. In 2021, Overstock reported over USD 2 billion in revenue. As of August 2024, the Welcome Rewards loyalty program has over 10 million active members. In June 2023, the company acquired the customer data of the former Bed Bath & Beyond.
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