Slice

Based in New York, Slice offers online pizza ordering through their website and mobile application. The startup communicates customer orders with pizzerias via email, fax or phone; orders are then delivered by the restaurant's own drivers. Slice does not operate a delivery service and only acts as an aggregator. The startup charges a flat fee of USD 2.25 per order.

As of 2022, Slice is available in every US state with more than 17,000 Pizzeria listings on its platform. The startup also helps local pizzerias digitize their entire business, from creating a website and improving their search engine optimization, to ordering supplies for the restaurant.

In March 2021, Slice launched a POS system along with a loyalty program for its diners. The POS system named Slice Register is a combination of hardware and software. It connects with Slice’s online ordering system and includes features such as email, mobile marketing and consolidated customer profiles. The POS system is provided to pizzerias at no initial charge. The company states that the only fee for 2021 will be for payment processing while further pricing will be implemented the following year. The loyalty program entails that diners who order pizzas via Slice will be eligible to receive a free large cheese pizza for every eight orders placed worth USD 15 or more. The online delivery platform confirms that the free pizza will be paid by Slice and not the restaurant.

In April 2021, Slice raised USD 40 million in a Series D funding round led by Cross Creek, with participation from KKR, GGV Capital, and Primary Ventures, as well as former Twitter executives Dick Costolo (former CEO) and Adam Bain (former COO). The round brings the company’s total funding to approximately USD 125 million.