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DribbleUp

DribbleUp is a platform that tracks and analyzes the client's performance in basketball and soccer. The company was founded in 2016 by Eric Forkosh and is headquartered in Woodmere, New York, United States.

DribbleUp offers a portfolio of connected equipment including smart basketballs, smart soccer balls, smart medicine balls, and smart boxing gloves. These products are equipped with AI-based tracking technology to track activity and progress. The smart basketball, soccer ball, and medicine ball are available for USD 99.99, while the boxing gloves are sold for USD 149.99.

New products and new technologies are bringing high-end gym workouts to the home.

Connected Fitness

DribbleUp is a sports and technology company that has developed innovative products to help kids improve their dribbling skills in basketball and soccer. Their flagship offerings are the DribbleUp Smart Basketball and the DribbleUp Smart Soccer Ball. These unique products integrate with a mobile app that leverages augmented reality and computer vision technology to track the ball's movement, provide real-time feedback, and record progress.

Smart Sports & Fitness

Group 4

Sports Tech

DribbleUp offers a portfolio of connected equipment including smart basketballs, smart soccer balls, smart medicine balls, and smart boxing gloves. These products are equipped with AI-based tracking technology to track activity and progress. The smart basketball, soccer ball, and medicine ball are available for USD 99.99, while the boxing gloves are sold for USD 149.99.In addition to equipment, the company also provides live and on-demand workout classes including high-intensity interval training (HIIT), skill training, cardio, and strength training via its “DU Live” mobile app, which works across all product categories. In addition, users can access leaderboards and compete with each other via the app. DU Live is available for a monthly subscription fee of USD 9.99.Key competitors: None comparable (DribbleUp is the only startup within our coverage that provides connected equipment such as smart basketballs, smart soccer balls, smart medicine balls, and smart boxing gloves).

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 Hydrow is a connected rower designed to simulate the experience of rowing on water while indoors and at home. The device is equipped with a screen that plays outdoor rowing workouts for users to perform. The rower uses a patented drag mechanism that is electromagnetic and computer-operated. A unique feature of Hydrow compared to the conventional indoor rowers is that its strokes are smooth and silent, which caters to urban living. Hydrow offers rowers under two models; its original rower that starts at USD 2,495 and 
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 “Hydrow Wave,”
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 a low-cost compact model that retails at prices starting from USD 1,495. The prices go upward depending on added equipment such as workout mats, heart rate monitors, foam rollers, resistance bands, and headphones.
 
 
 In addition to the rower, users can access live classes and a library of on-demand videos (both rowing and other exercises such as yoga) for a USD 38 monthly subscription. Hydrow also features a leaderboard to promote competitions within the community. The company has retail locations in the US and the UK. 
 
 
 Key customers and partnerships
 
 
 Hydrow reported having more than 200,000 users as of March 2022. It also has partnerships with several organizations such as schools, clubs, resorts, residences, and gyms to supply its equipment.
 
 
 Funding and financials
 
 
 Hydrow achieved 3x year-over-year (YoY) revenue growth in 2021.
 
 
 <a href="https://sp-edge.com/updates/9187?industryIds=2">
 In March 2022,
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 Hydrow raised USD 55 million in Series D funding led by Constitution Capital. It planned to utilise the funding for further product development, to expand reach globally, improve brand awareness, and scale production to meet growing demand. Previously in 
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 September 2021,
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 the company raised an undisclosed amount, from celebrity investors. 
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 In August 2021,
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 it was also reported that Hydrow was in talks to go public via a merger with the special-purpose acquisition company (SPAC). The deal could have valued the combined entity at more than USD 1 billion, though the terms had not been finalised. Reportedly, the SPAC is also in talks with investors to raise private investment in public equity (PIPE). 
 
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Hydrow

Studio offers a smart mirror that allows users to connect it with existing home workout equipment without having to purchase new equipment altogether. The system comprises a 43-inch vertical screen enabling users to follow along with training sessions available live and on demand. The screen also displays stats and other connected device data such as treadmill speed, a bike’s cadence, heart rate, and other metrics. Studio connects with other devices via Bluetooth and sensors.The Studio hardware is priced at USD 999 and the system requires an annual subscription fee of USD 199.99, with which users can access classes for a variety of workouts, including treadmill, cycling, strength, rowing, boxing, yoga, etc.In October 2021, the company partnered with Sole Fitness, a home-fitness equipment manufacturer, to offer connected workouts on Sole’s equipment including ellipticals, treadmills, indoor bikes, and rowers.

Studio

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 CityRow uses water rowers with attached screens to play live and on-demand classes as well as game-based workout programs. Its mobile app, “City Row Go,” was introduced in 2018 as a platform to share on-demand classes, extending CityRow gyms, workouts, and programming to the masses. CityRow offers connected rowing equipment under two models, “CityRow Go Max” and “CityRow Go Classic,” available for USD 2,195 and USD 1,495, respectively. CityRow Go Max is equipped with a built-in, 19.5-inch sweat-resistant touchscreen with speakers and Bluetooth compatibility, while the CityRow Go Classic model features a Bluetooth-enabled LED-backlit monitor. Users can subscribe to its app for USD 29 monthly or USD 348 annually to access the content library. CityRow ships its products in the US, UK, and Australia (as of January 2022).
 
 
 In addition, the company also owns and operates rowing-focused boutique fitness studios across the US. Since its inception in 2014, CityRow has expanded to operate 11 such studios as of July 2021.
 
 
 CityRow repored a 375% year-over-year (YoY) growth in revenue in 2020. The company raised USD 12 million in a Series A funding round led by JW Asset Management, in July 2021. The company intends to primarily use the funds to introduce live streaming classes to its workout content in late 2021. In addition, CityRow also hopes to double the workforce to roughly 28 employees and launch 12 more franchise studios (out of 64 franchises sold) by 2022.
 
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CityRow

Carbon Trainer offers a 4K LCD touch screen display with built-in sensors and accessories. Carbon Trainer is powered by AI and motion capture, which enables the system to track form and techniques as well as count reps. Carbon Trainer facilitates resistance training, conditioning- HIIT, strength training, bodyweight training, mobility, stretching, and yoga classes on demand. Users have the option of using weights from Carbon that are equipped with built-in sensors or attaching sensors provided by Carbon on regular weights for them to be compatible with the system. Carbon Trainer with a wall mount is available for USD 2,295, whereas the version with the aluminium stand is sold for USD 2,549. Both include a six-pack of smart sensors and two resistance bands. For USD 39 per month, users can gain access to live and on-demand classes.

Carbon Trainer

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 Volava offers a range of connected at-home fitness devices that include a bike, a treadmill, and a heavy bag, available across Europe. Unique to Volava, all the devices are equipped with a leaderboard on the screen that allows users to compete with the community. All its devices offer access to on-demand and live classes. 
 
 
 In February 2021, Volava raised EUR 2 million (USD 2.4 million) in seed funding from Inveready, JME Ventures, and Wayra. The company intends to utilize the funds for continued business growth and expand its operations in national and international markets.
 
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VOLAVA

Companies that offer other types of connected/interactive equipment not classified above such as interactive punching bags, aerobic trainers, climbing machines etc. These devices come with an attached display or a mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive mirror devices with video playback and/or touchscreen features. Some devices include additional equipment and allow users to connect the smart mirror with existing equipment (ex: bikes and treadmills) to display live and on-demand workouts and other performance measures.

Companies that offer connected/interactive stationary rowing equipment, along with an attached display or mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive treadmills, along with an attached display or mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive stationary exercise bikes, along with an attached display or mobile app offering live and on-demand classes and workouts.

Offers digital means of monitoring vitals and personalized programs in connection to fitness

Uses AI/ML to track user workouts and provide effective programs to improve user experience

DribbleUp is a sports and technology company that has developed innovative products to help kids improve their dribbling skills in basketball and soccer. Their flagship offerings are the DribbleUp Smart Basketball and the DribbleUp Smart Soccer Ball. These unique products integrate with a mobile app that leverages augmented reality and computer vision technology to track the ball's movement, provide real-time feedback, and record progress.
The DribbleUp Smart Basketballs and Smart Soccer Balls are designed to be game-ready, available in various regulation sizes, and tailored for at-home training. The companion mobile app offers a vast library of on-demand classes and live sessions conducted by elite virtual coaches, covering a wide range of drills and techniques. These interactive lessons focus on teaching the fundamentals of dribbling, allowing kids to develop their skills through repetitive practice in a gamified environment.
One of the key features of the DribbleUp app is its ability to transform repetitive drills into engaging games. Kids can compete against themselves or others on leaderboards, earning points for each successful rep. The app tracks their progress over time, motivating them to stay active and improve their skills consistently.
DribbleUp's products cater to athletes of all levels, from beginners learning the basics to advanced players looking to hone their elite skills. The company's approach combines cutting-edge technology with a commitment to supporting families and fostering a love for sports.

Hexoskin is a company that manufactures smart clothing, specifically smart shirts that monitor various health metrics. The Hexoskin smart shirts are embedded with textile sensors that can track heart rate, breathing rate, minute ventilation, blood oxygen levels, steps, calories burned, and sleep patterns. The shirts connect to the Hexoskin Connected Health Platform, which collects and transmits the health data securely. Users can view their data in real-time on the Hexoskin app via Bluetooth connectivity.
Hexoskin's smart shirts have been extensively used in scientific research, with over 100 publications featuring them. They are particularly valuable for research in the fields of cardiac, respiratory, activity, stress, cognitive, and sleep studies. Renowned organizations like NASA, SpaceX, and the Canadian Space Agency have employed Hexoskin's technology for research purposes, with the company's Astroskin product receiving the 2022 International Space Station Research Innovation Award for Human Health in Space.
In terms of product offerings, Hexoskin's smart shirts are machine-washable and come with a connected device that provides up to 36 hours of battery life and 100 days of recording capacity. The company's shirts have found applications in various industries, including healthcare, sports and fitness, military and defense, industrial, and entertainment.

Hexoskin

Athos is a technology company that has developed a patented system for smart clothing that measures muscle activity using electromyography (EMG). The Athos garments, which include shirts and shorts, are embedded with sensors that detect the electrical signals produced by muscles during exercise. These signals are transmitted to a core unit that connects to a mobile app, providing real-time feedback on muscle effort, fatigue, and imbalances.
The Athos system is designed to help athletes of all levels optimize their training and performance. By visualizing muscle activation patterns, users can identify areas of weakness, correct form issues, and monitor progress over time. The app includes a library of exercises and leverages AI to provide personalized insights based on the user's muscle data.
Athos was founded in 2012 by Christopher Wiebe and Dhananja Jayalath, two electrical engineering students who recognized the potential of EMG technology to revolutionize fitness tracking. The company's mission is to empower athletes with unprecedented insights into their body's movement and performance, enabling them to train smarter and more effectively.
In October 2020, Athos Group, the parent company of Athos, reported significant growth and expansion in the off-duty law enforcement market through its subsidiary companies, including Summit Off Duty Services and RollKall. RollKall, a comprehensive off-duty staffing solution acquired by Athos Group in May 2020, had powered over 1.97 million hours of off-duty jobs across the country as of October 2020.

Athos

Atavus is a leading sports technology company specializing in tackling education and player safety solutions. Their flagship product, the Atavus Tackle System, offers a comprehensive training program that focuses on developing proper tackling techniques aimed at improving performance and reducing the risk of injuries. This data-driven approach emphasizes shoulder-led tackling, which eliminates unnecessary head contact during tackles, thereby minimizing the likelihood of concussions and other head-related injuries.
The Atavus Tackle System provides coaches with an extensive online library of coaching resources, including drill videos, practice plans, and detailed tackle plans tailored to help players master the shoulder-led technique effectively. By prioritizing fundamentals and skill acquisition, Atavus empowers coaches to instill safe and efficient tackling habits in their athletes from the grassroots level.
Atavus initially started as a rugby skills platform in 2011 before transitioning into the football domain, where it has gained widespread adoption among professional, collegiate, and high school programs. Notable early adopters of the Atavus Tackle System included the Seattle Seahawks, the University of Washington, and Ohio State University football teams. In 2019, Atavus was acquired by Phoenix Sports Partners, a sports technology and data investment fund.
Under the leadership of Kerry Carter, a former professional football player who assumed the role of CEO in January 2024, Atavus has expanded its offerings to include a software-as-a-service model, making its tackling education platform accessible to a wider market. The company has also forged strategic partnerships, such as the one announced with Hudl in April 2024, to combine Atavus' player safety expertise with advanced performance tracking technologies.

Atavus

Rank One is a company specializing in sports team management applications for K-12 athletic directors, certified athletic trainers (ATCs), and coaches. The company's flagship product, Rank One Sport, is a FERPA-compliant platform used by nearly 2,000 K-12 schools across Texas and over 1,000 schools in 25 other states. Rank One Sport offers a comprehensive suite of features designed to meet the needs of Athletic and Fine Arts directors, including schedule management, roster access, student information management, and form handling.
In September 2018, Rank One expanded its offerings with the launch of Rank One Health, a mobile application integrated with Rank One Sport. Developed in collaboration with the Children's Health Andrews Institute for Orthopaedics & Sports Medicine, Rank One Health aims to standardize student-athlete injury documentation nationwide and reduce risk for schools. The app provides a secure communication system between ATCs, team physicians, healthcare providers, and school administrators. It improves reporting and tracking of student-athlete injuries for sports medicine professionals in K-12 school systems. Rank One Health's injury documentation software is based on nationally recognized standards and evaluation methodology recommended by the Children's Health Andrews Institute.
Key customers and partnerships
Rank One's primary customers are K-12 schools, with a strong presence in Texas and 25 other states. The company collaborated with the Children's Health Andrews Institute for Orthopaedics & Sports Medicine to develop Rank One Health, leveraging their expertise in pediatric orthopaedics and sports medicine. This partnership aimed to implement a standardized, user-friendly mobile application for managing sports-related injuries in school settings.

Rank One

TeamSnap is a leading provider of sports management software and the online community for everything related to youth sports. Its platform serves as a comprehensive solution for sports organizations, teams, coaches, players, and parents, offering a suite of integrated tools to simplify and streamline various aspects of managing sports programs.
The company's core offering, TeamSnap for Business, is designed to help sports organizations support and grow programs for families and athletes. It provides a centralized workspace where administrators can manage registration, collect signups, organize and collect program fees, launch websites, update content, create and share schedules, communicate with members, source sponsorships, and organize tournaments. This solution caters to organizations of all sizes, from small clubs to large associations.
TeamSnap also offers TeamSnap for Teams, a web and mobile application tailored for coaches, administrators, players, and parents to manage team activities, communication, and logistics. This user-friendly platform simplifies administrative tasks involved in managing a sports team, such as scheduling, communication, and tracking player availability.
Furthermore, TeamSnap for Brands is an innovative suite of products that revolutionizes how brands can engage with families through youth sports. It combines TeamSnap's digital audience of over 25 million youth sports parents, players, coaches, and administrators with its network of sponsorable leagues and tournaments. This offering allows brands to run digital, physical, national, and local campaigns at scale, reaching over 25 million parents, coaches, and athletes, representing more than USD 2.4 trillion in spending power.
In November 2022, TeamSnap acquired LeagueSide, America's leading community sports sponsorship platform, further enhancing its ability to connect brands with youth sports communities both online and in local communities.

TeamSnap

Technology solution providers for sports venues, which includes solutions for stadium management, connectivity and entertainment, and video assistant referee (VAR) technology

Platforms and devices that aid the training process and/or measure player statistics and other metrics, such as health and movement data, to improve player performance

Platforms that assists the management of teams, leagues, tournaments, and other sporting events

Providers of sports data for other sports-related platforms

Online media platforms that distribute sports-related content

Online sports betting platforms and platforms where virtual teams composed of proxies of real players of a professional sport compete based on player performance in actual games

Companies that develop apparel products equipped with technology to track and improve performance

Platforms that enable fans to engage with sports brands and other fans, and developers of solutions such as audience behavior and sentiment analytics, and audience engagement

Some solutions in the "team and league management platforms" segment operate a B2B SaaS model

Used by platforms to simulate real game scenarios in training

Used by platforms to spot trends in tactics, athlete performance, and training

Some stadium tech solutions and training support/performance analytics solutions offer a certain level of personalization

DribbleUp

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