Layr

Layr specializes in providing a digital platform that modernizes the insurance brokerage process for small businesses. It leverages AI and machine learning to match small businesses with the right commercial insurance policies, simplifying and automating tasks traditionally handled by brokers. 

The company operates an AI-driven cloud platform that digitizes the whole insurance process, allowing insurance brokers to sell, service, and renew insurance policies via the platform. Layr’s platform includes tools for policy management, digital documentation, and automated invoicing. When a prospective client uses the platform to explore insurance policies, Layr’s algorithms provide pricing quotes while presenting the pre-prepared package to underwriters. This process occurs without any intervention from brokers or the need for APIs. Once the policy is placed with the carrier, the client can manage their policies and obtain proof of insurance through the broker-branded portal. 

Key customers and partnerships  Layr focuses on supporting small businesses across various industries by partnering with independent commercial brokerages. The platform is designed to serve businesses that typically face challenges accessing tailored insurance solutions due to their size. Layr has forged partnerships with established insurers, including Lloyd’s of London, which invested in the company through its startup accelerator program in 2019.