TourRadar is an Austrian travel platform that provides travellers with deals on a wide range of tours and experiences, such as hiking, safaris, and river cruises, in more than 160 countries. Its platform, the Adventure Booking Platform (launched in November 2021), offers travellers three adventure options: group adventures, private adventures, and tailor-made adventures. The platform is accessible through TourRadar's website and mobile app.
Recent improvements to product offerings include 1) a partner portal allowing travel advisors to book tours and adventures for its clients (March 2022); 2) a German-language capability to expand its presence in the European market (November 2020); and 3) TourRadar Marketing Solutions (TMS), which allows partners to access TourRadar’s audience of travellers to increase their brand visibility (November 2019). TourRadar charges travel operators a commission based on its booking price for payments facilitated through the platform.
Key customers and partnerships
As of February 2023, TourRadar has partnered with more than 2,500 tour operators—notably Topdeck, Trafalgar, Globus, and Contiki—to offer more than 50,000 experiences.
Partnerships include that with a travel tech company, lastminute.com (June 2022), to offer lastminute.com’s travellers access to TourRadar’s bike holiday experiences, and with a travel agency, Flight Centre Travel Group (FLT) (December 2021), to allow FLT to streamline its booking process via TourRadar’s API.
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