Based in Germany, Agrando operates a digital agriculture trade platform that connects farmers with retailers and manufacturers of agricultural products and equipment. The company works with stakeholders, offering them an optimized trading process with data-based analysis and trade-specific advice to improve profitability. Agrando serves players across Germany, Austria, and France.
The farmers can use the platform to find agricultural inputs by simply requesting product details from regional retailers, comparing the offers, and making informed decisions. Agrando claims to offer farmers the largest selection of agriculture inputs across German-speaking countries in Europe and is considered Germany’s largest online network for farmers. The platform’s recommendation engine offers Agrando’s farm members customized product and service suggestions. The solution is offered to farmers on a subscription basis, with the basic version being free and the professional (all features inclusive) version at EUR 750 (USD 868) per year.
By July 2021, the company had around 20,000 farmers registered on its platform and reported that around 1,000 new members sign up every month.
In July 2021, the company raised EUR 12 million (USD 14.3 million) in Series A funding led by Yabeo Impact. The funds were to be used to expand internationally, scale operations, and for R&D purposes.
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