Hyperice

Hyperice is a leading global high-performance wellness brand specializing in recovery and movement enhancement technology. Their flagship product line, Hypervolt, features percussion massage devices designed to relieve muscle tension, soreness, and promote flexibility. The Normatec line, acquired in March 2020, offers dynamic air compression systems that increase circulation and reduce pain and fatigue after exercise. Hyperice also manufactures vibration massage products (Vyper and Hypersphere lines), thermal technology (Venom line), and contrast therapy devices (Hyperice X line). As of August 2020, the company reported impressive year-over-year revenue growth, doubling from the previous year. In June 2024, Hyperice partnered with Nike to launch innovative recovery boots and vests featuring heat and dynamic air compression for athlete warm-up and recovery. The boots use Normatec bladder technology and warming elements to massage feet and ankles, while the vest employs thermoelectric cooling and heating modules to regulate body temperature.

Key customers and partnerships

Hyperice has established partnerships with major professional sports leagues and teams, including the NBA, NFL, MLB, PGA TOUR, UFC, and the US Soccer Federation. In January 2022, the company became the Official Recovery Technology Partner of the Global IRONMAN Triathlon Series, marking its expansion into the endurance sports domain. Hyperice products are utilized by elite athletes such as LeBron James, Naomi Osaka, Patrick Mahomes, and Erling Haaland, many of whom are also investors in the company. Other notable partners include fitness brands like Equinox, Life Time, Xponential, and SweatHouz, as well as Westin Hotels & Resorts through an exclusive hospitality collaboration.