Neuromatters is a neurotechnology research and development company that designs and builds neural signal processing and brain-computer interface systems. These systems are capable of capturing and decoding brain activity. The company has pioneered brain-computer interface technologies that empower the human brain when faced with complex information processing tasks.
Neuromatters conducts research studies for clients in the content creation industry, utilizing brain-imaging techniques to research and predict instinctive and non-conscious consumer reactions to various forms of video content, including TV and online video advertisements, TV shows, and films. The company has pioneered the use of Inter-Subject Correlation, a method that allows them to predict responses of large audiences to content using small, cost-effective sample sizes.
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