Based in Sweden, Whywaste offers a portfolio of food waste prevention solutions targeting food retailers. The company’s offering includes a digital date-checker to track goods close to expiry, a donation platform, and a business intelligence platform under one product. The company’s digital date-checking solution is stated to help retailers identify goods close to their expiry date and provides markdown recommendations to prevent wastage and increase profitability. The company’s solution claims to reduce overall food waste by 40%, offer 4x faster expiry date checking, and up to 17% more money from discounted products using its dynamic pricing solution.
As of October 2022, WhyWaste’s solutions were used by more than 40 retailers across 18 countries including leading brands like Asda, Coop, and ICA. In September 2022 , the company partnered with Dutch multinational retailer SPAR to deploy its digital solutions to tackle SPAR’s in-store food waste problem. In January 2023 , WhyWaste announced that it aims to expand to Portugal where it hopes to use its technology to reduce food waste in retail by up to 75% in Portugal. After establishing the operation in Portugal, the company plans to enter the Portuguese-speaking African Countries (PALOP) market.
The company’s last funding round was in April 2019 when it raised an undisclosed amount in a venture funding round.
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