Roku

Roku is a streaming platform company that designs and manufactures media players and streaming devices. The company's core product line consists of streaming players ranging from basic HD models to premium 4K devices with advanced features. Its flagship product, the Roku Ultra, supports 4K HDR streaming, Dolby Vision, and Dolby Atmos sound. The devices run on Roku OS, which provides access to over 25,000 streaming channels and apps. The company's technology works by connecting to TVs via HDMI, allowing users to stream content from various services through an intuitive, app-based interface that prioritizes simplicity and customization. As of 2024, Roku has expanded beyond streaming sticks and boxes to produce soundbars and wireless speakers. The company also licenses its platform to TV manufacturers who create Roku TVs with the operating system built in.

Key customers and partnerships

Roku has established partnerships with major TV manufacturers including TCL, Hisense, Walmart's Onn, Philips, Samsung, and Toshiba to integrate its operating system into their smart TVs. In March 2024, FreeCast integrated its streaming TV app on Roku devices, bringing over 500 streaming TV channels to the platform. The company also partnered with Bose in October 2020 when Bose launched the first third-party soundbar with Roku TV Ready certification. Roku serves over 40 million users in the US alone.