Universe offers a no-code platform for users to build websites that can be added to social media pages. Websites can be built using drag and drop blocks to add images, videos, and other content to create a mobile-first website. The Platform offers creative controls, 30 pre-made themes, and block features to allow users to create a custom site and/or open an e-commerce store directly from a mobile phone.
The company began as a landing page builder and progressed to developing websites, which include tools for adding shopping blocks. Universe targets micro businesses that are not tech-savvy.
In July 2023 , Universe launched the beta version of Generative Universe Sites (GUS), an AI-powered website designing tool. This solution provides a conversational interface for users to dictate their requirements for a website and then generates a customized web page.
Funding and financials
In December 2021, Universe raised USD 30 million in a Series B funding round led by Addition to develop the company’s block-based system for website building named “GRID,” expand its commercial offering for startups, and extend GRID to more platforms and devices. Additionally, the company used the funds to expand its reach in new markets and grow its employee base.
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