SMS Storetraffic offers hardware and software solutions for customer footfall analytics across a range of industries retail, libraries, casinos, corporate real estate, and places of worship. The company offers two hardware solutions. The “PEARL People Counter” is a break-beam sensor system that counts individuals passing through a doorway, differentiating between entries and exits. It uses a pair of sensors installed on either side of the entrance, with the ability to count one person at a time with a claimed accuracy of up to 98%. The “3DScope II LC” utilizes a combination of cameras, HDR sensors, shape and object recognition, and AI-based algorithms to track customer foot traffic. Both products can operate in real-time or offline modes, with the ability to store data locally and transmit it to the cloud server when connected.
SMS Storetraffic’s hardware solutions are backed by the company’s “T.M.A.S.” analytics platform that enables retailers to track their shopper foot traffic data and trends in real time. It provides insights related to customer experience and engagement, marketing efforts, staff metrics, and other store engagement-related KPIS. The company also provides a mobile app enabling retailers to access these analytics via their mobile devices. SMS Storetraffic offers integrations with various POS and staffing systems, including Erply, Heartland, KWI, Shopify, and Square.
Key customers and partnerships
The company’s customer network includes brands such as Vans, Furniture Mart, The Body Shop, and Timberland.
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