PromoMii

PromoMii is a UK-based startup that developed Nova, an AI-powered video search and creation tool. Nova allows users to search their video content and archives in detail for objects, shot types, words, activities, emotions, and people, enabling them to instantly find key clips within their footage. The platform leverages Amazon Web Services (AWS) such as Amazon Rekognition, Amazon Comprehend, Amazon Transcribe, and Amazon Elemental MediaConvert to gain insights into video content and generate trailers and promotional materials.

Nova embeds domain expertise on scene selection using Amazon Rekognition's Custom Labels, allowing creatives to rapidly find scenes with specific characteristics. The platform follows a serverless architecture, eliminating operational and maintenance costs. Nova's workflow analysis and generation process include ingesting videos, transcoding them using AWS Elemental MediaConvert, analyzing the content with AWS AI services, and applying PromoMii's proprietary technology to identify areas of interest for trailer creation.

By utilizing Nova, customers like Nordic Entertainment Group have reported being 10 times cheaper and 20 times faster in creating trailers compared to traditional methods. A promotion that would usually take two days to produce was completed within two hours. Nova's ability to make video content 100% searchable within seconds has resulted in up to 90% cost savings and a 70% speedup in workflow for users.

Key customers and partnerships

PromoMii's customer base includes prominent companies such as Disney, SVT, De Persgroep, NBCUniversal, NENT Group, and Nederlandse Publieke Omroep. In April 2022, the company signed a contract with Mediacorp, Singapore's largest broadcaster, to develop an automatic AI video clip generation technology that can understand a video's narrative context and automatically summarize a trailer.

PromoMii has been working closely with AWS ML specialists, including Solutions Architects, Business Development Managers, and Amazon Rekognition experts, to push the boundaries of what can be achieved with services like Amazon Rekognition Video and Custom Labels. The partnership with AWS has enabled PromoMii to develop and deploy its technology faster to meet the market's growing demand.