Displayforce.ai

Founded in Silicon Valley and headquartered in Cyprus, Displayforce.ai provides an AI-powered performance marketing platform specialized for brick-and-mortar retailers for creating in-store personalized marketing experiences. The solution is integrated with internet-of-things (IoT) sensors such as cameras and motion sensors as well as a variety of digital out-of-home displays (DOOH) located in stores that use machine learning algorithms and facial recognition technology to personalize marketing messages to specific audience segments in real time. The firm claims that its algorithms are trained to recognize only real faces and can separate store employees from customers. They are also compliant with privacy regulations such as GDPR and CCPA. In addition, the platform includes 1) a no-code design studio to create advertising templates suitable for any display screen resolution at scale, 2) a self-service demand-side ad platform (DSP) to sell ad space in-store at fixed rates at different times and locations, and 3) a cloud-based content management system for managing campaigns across all devices and analyzing audience analytics remotely. 

In October 2021, the firm launched its own hardware solution DisplayforceBox, a media player with a built-in camera that analyzes visitors in real time. It uses face recognition to show the audience the most relevant ads, taking into account a user's gender, age, and interests, along with external factors such as weather conditions. 

The firm claims that the wide range of functionality of its enterprise-grade solutions, which can support up to 10,000+ connected devices in a single location with up to 12k resolution, lends it a competitive edge over its peers. The firm claims that users of its solutions have experienced a sales uplift of up to 40%.

 

Key customers and partnerships

As of October 2022, 300 enterprise customers across 29 countries were using Displayforce.ai’s solutions including Nike, Amway, Yandex, Wendy’s, and Bosch. 

The firm has also partnered with 150 firms including resellers, OEM, and white-label partners including Microsoft, Intel, and DPAA. 

 

Funding and financials

In September 2022, the firm raised EUR 500,000 (~USD 490,000 ) in a pre-seed round led by NL Platform B.V. The funding was earmarked to fuel its expansion into new markets in Europe.