Pinterest

Overview
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Pinterest (NYSE: PINS) is a visual discovery platform that allows users to find inspiration and ideas for their interests and hobbies. Founded in 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest has grown to become a popular social media site with 498 million monthly active users as of February 2024. The platform enables users to "pin" images and videos to virtual boards, allowing them to save and organize content around specific themes or projects.

Pinterest offers a range of features for both personal and business use. For individuals, it provides a space to collect and curate visual content on topics like home decor, fashion, recipes, travel, and DIY projects. For businesses, Pinterest offers marketing and advertising tools to reach potential customers, including promoted pins, video ads, and shopping features. The platform's visual search capabilities and AI-powered recommendation system help users discover new content and products related to their interests. Pinterest has positioned itself as a positive, inspirational platform focused on personal growth and creativity rather than social networking.

In recent years, Pinterest has expanded its ecommerce capabilities and AI-powered features. The company has focused on attracting younger users, with Gen Z now making up 42% of its monthly active users. Pinterest has also emphasized its commitment to body positivity and inclusivity, banning weight loss ads and introducing AI tools to increase diverse representation in search results. The platform continues to evolve its advertising offerings, recently launching an AI-powered media buying tool called Performance+ to compete with similar products from Meta and Google. Pinterest's revenue reached USD 3 billion in 2023, with the majority coming from advertising in the US market.

HQ Location:
808 Brannan St. San Francisco CA USA
Founded year:
2010
Employees:
5,001-10,000
Creator Economy
Creator Economy
Social Commerce
Social Commerce
Beauty Tech
Beauty Tech
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