Forward Partners is a venture capital investment firm that seeks to invest in startups through venture funding, focusing on pre-seed and seed-stage investments in eCommerce, marketplace, Web3, and applied AI sectors.

Forward Partners

Alliance Venture is a Nordic venture capital firm investing in exceptional early-stage tech companies and purpose-driven founders with global ambitions. Offices in Oslo, Stockholm, Copenhagen and Helsinki.

Alliance VC

MMC Ventures is an investment firm that invests in technology companies at Seed and Series A. MMC commits to a deep understanding of each company’s underlying technology and business model to help make better decisions and be more effective partners. Transformative technology companies MMC has backed to date include Gousto, Interactive Investor, Copper, Signal AI, Synthesia, Peak and more.

MMC Ventures

APEXX

APEXX provides a payments-as-a-service platform, integrating acquirers, gateways, shopping carts, and alternative payment methods into a single integration. APEXX consults with its enterprise level customers to consolidate their payment service provider relationships, and display all their reporting and transactional data in a single interface.

Based in the UK, APEXX Global (APEXX) offers an API-based payment infrastructure platform for merchants to embed localized payment and buy-now-pay-later (BNPL) solutions. APEXX’s infrastructure combines payment acquirers, gateways, and shopping carts, covering payment authorization, processing, and transaction optimization. The company also has offices in India and the US, expanding to the latter in January 2022.

Democratizing financial technology with a suite of API-based solutions

FinTech Infrastructure

London-based APEXX Global (APEXX) offers an API-based payment infrastructure platform for merchants to embed localized payment and buy now, pay later (BNPL) solutions. APEXX Global’s platform allows a merchant to connect via an API integration to its payment network. It enables merchants to connect to around 13 BNPL providers, catering to over 40 markets. The initial sign-up BNPL services will offer various financing options for consumers and ensure market coverage in Europe, the US, Canada, Australia, New Zealand, the United Arab Emirates, Saudi Arabia, South Africa, and Mexico.

Buy Now, Pay Later

APEXX Global

APEXX partners with Internova to transform global travel payments

Global Payments

To offer multiple Buy Now, Pay Later providers through a single access point, enabling businesses of all sizes to offer the financing options their customers desire.

The providers plug into merchant checkouts and convert business purchases into installments.

Avon

To provide a seamless and integrated payment solution for Avon Representatives across different markets, empowering them to engage better with consumers and enhancing their ability to earn flexibly using digital tools.

Based in the UK, APEXX Global (APEXX) offers an API-based payment infrastructure platform for merchants to embed localized payment and buy-now-pay-later (BNPL) solutions. APEXX’s infrastructure combines payment acquirers, gateways, and shopping carts, covering payment authorization, processing, and transaction optimization. The company also has offices in India and the US, expanding to the latter in January 2022.The platform aims to localize payment acceptance across the globe, with over 120 alternative payment methods, as of March 2023. The company also offers “APEXX Connect,” a BNPL aggregator solution that enables merchants to connect to around 13 BNPL providers, catering to over 40 markets.APEXX also provides intelligent routing and analytics solutions that optimizes payment flows and reduces costs (claims to reduce processing costs by 15%).Key customers and partnershipsAPEXX’s infrastructure was reportedly used in over 70 countries (as of January 2022) and its customers include ASOS, Ryanair, CarTrawler, Swoon, and AirSeychelles, among others.The company partnered with Trustly in February 2023 to enable APEXX’s merchants across the globe to leverage Trustly’s account-to-account recurring payment solutions. Moreover, it has also partnered with other payment tech companies such as Global Payments and Worldline to enhance its APEXX Connect product by accessing BNPL providers.Funding and financialsAPEXX reportedly processed around USD 20 billion worth of transactions, as of end-2021. The company <a href="https://sp-edge.com/updates/17031?industryIds=53">raised USD 25 million in Series B funding </a>in March 2023 to invest in product development and expanding its presence in North America.

Cross River Bank provides a white-label banking-as-a-service (BaaS) platform for enterprises, combining banking services, payments, and marketplace lending infrastructure to build fintechs. Its solutions comprise demand deposits, savings accounts, credit and debit cards, and payment clearing services, including automated clearing house (ACH) and real-time payments. The company also provides banking and payment infrastructure for the crypto industry, including risk management services for its crypto clients.Cross River Bank has expanded its operations by acquiring Betterfin, a platform offering lending-as-a-service (LaaS) solutions, in November 2021. Through the acquisition, Cross River Bank leveraged Betterfin’s software to digitize parts of the small-business lending process (such as origination and underwriting).&nbsp;Key customers and partnerships&nbsp; As of November 2024, Cross River had over 80 clients, including lenders such as Affirm, Best Egg, and Upstart, neobanks such as <a href="https://sp-edge.com/companies/220119">Revolut</a>, and blockchain-based payment processing platform GreenBox. The platform reportedly originated over USD 24 billion in loans per annum, around 10x the value of loans it originated in 2015.As of November 2024, the company had over 500 employees and had entered more than 80 partnerships.&nbsp;In September 2024, Cross River Bank partnered with Forward, an embedded payments company, to offer payouts-as-service solutions featuring same-day automated clearing house (ACH) payouts through Forward's proprietary API technology.&nbsp;Cross River Bank also teamed up with UK-based BaaS provider <a href="https://sp-edge.com/companies/421515">Railsr</a> in January 2019 to launch a common API for their platforms to be used globally.The company partnered with <a href="https://sp-edge.com/companies/1643">American Express</a> (Amex) to enable FinTechs to issue credit cards through Cross River Bank, on the Amex network, while also providing select Amex benefits to the FinTechs.&nbsp;

Cross River Bank

Synctera was co-founded in 2020 by Peter Hazlehurst, the former head of Uber Money, who previously led the development of Google Wallet. The company offers an API-based infrastructure platform for community and regional banks to find and partner with FinTechs. This enables FinTechs to leverage the former’s licenses to embed FDIC-insured mobile checking, debit cards, savings accounts, and payment innovations, among other features. The API platform offered to the banks will then be sold to the FinTechs to code on. Although the end customers interact with the FinTechs, they legally belong to the bank.<a href="https://sp-edge.com/updates/8117">Synctera mainly charges the banks </a>based on the interchange fees they earn (half of the interchange fees, as of January 2022) from the services provided. It does not charge them an initial amount to use the platform. Moreover, the platform also embeds fraud-as-a-service and charges FinTechs on a per transaction basis (4 cents per transaction) should they choose to use it. It subsequently shares that revenue 50/50 with the banks.The company launched the “t-minus10” project in January 2022, which offers a live sandbox for FinTechs to build apps, test, and go to market, enhancing their access to banking partners. It subsequently launched a “Smart Charge Card” (APIs to build, launch, and issue charge cards) and “White-label Banking App” (a codebase for developers to build embedded banking products or neobank apps) infrastructure in October 2022.Key customers and partnershipsIn February 2022, Lineage Bank (a community bank in Tennessee) and GoGetr (FinTech aiming to promote health and wealth management) became the first companies to launch a banking solution using the Synctera platform. As of March 2023, the platform was working with around 50 fintechs, of which 14 were live (including Wayapay and Float). Synctera reportedly had over 20 implementations set for launch in the following two months.Synctera announced a new card issuing and management infrastructure offering (Card-as-a-Service), in July 2021, which it developed in partnership with Mastercard and leading card issuing infrastructure disruptor, <a href="https://sp-edge.com/companies/64287">Marqeta</a>.In August 2024, Synctera partnered with<a href="https://thepaypers.com/payments-general/synctera-partners-marqeta-to-introduce-fleet-cards--1269833"> Marqeta&nbsp;</a>to develop a fleet card solution that helps companies create and manage their own fleet card and banking products.

Synctera

Based in the UK, Weavr, formerly known as Open Payments Cloud, was spun out of payment provider Ixaris in 2019. Weavr offers the infrastructure for enterprises to embed banking services across various industries, including education, fitness, logistics, etc. Weavr’s “Meta” platform combines multiple banking and payments partners in one platform through application programming interfaces (APIs). Using the APIs, enterprises can embed virtual banking services such as card payments, fund transfers, and international banking accounts.Weavr expanded its operations to Singapore in November 2022, as part of its global expansion plans.In March 2023, the company acquired Comma Payments in a primarily equity-based transaction to integrate the latter’s technology. The integration will allow customers to transition from making payments via existing bank accounts to using Weavr-provided accounts with enhanced controls and payment options.Key customers and partnershipsAs of February 2023, Weavr had served over 1,500 enterprises, including Wectory, AllGravy, Corplife, Finway, Thanks Ben, and MySkillCamp.&nbsp;In October 2019, Weavr partnered with payment service providers Global Processing Services (GPS), Paynetics, and iDenfy to enable developers to create and run sophisticated and streamlined payment experiences for their European customers through Weavr.In June 2023, the company&nbsp;<a href="https://www.weavr.io/blog/weavr-and-visa-to-deliver-embedded-finance-to-the-global-stage/">partnered with Visa</a> to integrate its financial plug-ins with Visa's payment capabilities to create embedded finance solutions that are easy to deploy and cost-effective.

Weavr

MX offers an open finance portal, data connectivity application programming interface (API), and MX platform API for banks, credit unions, and other financial service providers. The company’s solutions allow its clients to utilize financial data to reduce fraud, approve loans faster, and improve their customer experiences. In addition to APIs and connections, MX also offers a range of capabilities, including data aggregation, analytics, financial feed insights, wealth and investment services, and verification services.MX looks to enable banks and financial institutions to launch next-generation services and apps that automate and personalize financial experiences.Key customers and partnershipsAs of January 2021, the company noted that it worked with more than 1800 banks, credit unions, and FinTech companies, and its platform reached over 200 million end-users. Moreover, it also powered 43 of the top 50 digital banks as of the same period.&nbsp;As of November 2024, the company maintained connections with more than 13,000 financial institutions and FinTechs. Moreover, the company had processed transactions worth USD 170 billion, averaging around USD 150 million per day.In November 2024, the company partnered with&nbsp;<a href="https://www.pymnts.com/news/banking/2024/american-express-forms-data-sharing-partnership-with-mx/">American Express</a> to enable the latter’s customers to securely connect their accounts with third-party financial institutions and FinTech apps through MX's platform.In&nbsp;<a href="https://sp-edge.com/updates/8753?industryIds=53">February 2022, MX partnered</a> with&nbsp;<a href="https://sp-edge.com/companies/361160">Rize</a>, to enable users to access Rize’s banking infrastructure to build, launch, and scale financial products through a single API, thereby reducing the development time and cost.&nbsp;&nbsp;

Bankable is a banking-as-a-service (BaaS) infrastructure provider allowing financial institutions and corporations to utilize its API to integrate banking services. It provides a platform for its enterprise customers to offer modular banking services, including ledger management (process data from multiple banks to support cash management for global corporate affairs), digital banking, payment cards, and e-wallets. The company expanded its platform by <a href="https://sp-edge.com/updates/19662">acquiring Arex Markets </a>in June 2023, to embed working capital solutions (such as flexible invoice financing, corporate credit cards, lodged cars, and revolving credit).The company has a global presence, with operations spanning from the US to the Middle East as of January 2021. Bankable noted that the expansion of its global footprint also helps its European and US FinTech clients expand their operations internationally.Key customers and partnershipsIn January 2020, the company partnered with the diversified FinTech infrastructure provider <a href="https://sp-edge.com/companies/85350">Plaid </a>, which enabled Bankable’s customers to use Plaid’s tech to connect to more than 15,000 banks in the US and Europe.

Bankable

Platforms that allow FinTechs to integrate banking services such as opening and maintaining accounts, facilitating card payments, etc.


Platforms that enable FinTechs to integrate a range of payment-related services such as one-time payments, subscriptions, and receipt management for domestic and cross-border transactions.


Companies that enable organizations to embed anti-money laundering (AML), identity verification, and know-your-customer (KYC) solutions.


Platforms that allow FinTechs to integrate lending services,  by typically applying AI/ML technology to a spending analysis to analyze creditworthiness.

Companies providing APIs and integrations for FinTechs to access securities markets, facilitate transactions and clearing, and provide insights to help end-users manage their finances.

May specialize in promoting inclusiveness in financial services, primarily in the investment and lending spaces

AI/ML can improve the quality of their offerings, such as using AI/ML to reduce biases

Used for payment completions, accessing banking and transaction data, and providing financial insights, among others

London-based APEXX Global (APEXX) offers an API-based payment infrastructure platform for merchants to embed localized payment and buy now, pay later (BNPL) solutions. APEXX Global’s platform allows a merchant to connect via an API integration to its payment network. It enables merchants to connect to around 13 BNPL providers, catering to over 40 markets. The initial sign-up BNPL services will offer various financing options for consumers and ensure market coverage in Europe, the US, Canada, Australia, New Zealand, the United Arab Emirates, Saudi Arabia, South Africa, and Mexico.Key customers and partnershipsIn October 2023, APEXX partnered with Internova Travel Group to provide Internova with alternative payment methods including cards, mobile wallets, and BNPL options. In September 2023, it partnered with <a href="https://sp-edge.com/updates/21658">Klarna </a>to grow its product's reach. It also partnered with Trustly in February 2023 to enable APEXX’s merchants across the globe to leverage Trustly’s account-to-account recurring payment solutions. In August 2021, APEXX Global partnered with four BNPL providers—Atome, LayBuy, Sezzle, and Tamara—to integrate its BNPL Connect product to offer customers multiple BNPL options through one consolidated API, enhancing customer convenience and flexibility.Funding and financialsAPEXX Global raised USD 25 million in a <a href="https://sp-edge.com/updates/17031">Series B </a>funding round in March 2023 co-led by MMC Ventures, Alliance Ventures, and Forward Partners. The funds were allocated for product and technology development, with a focus on increasing APEXX's presence in the North American market via its New York office.

Openpay is an Australian BNPL platform launched in 2016 offering flexible payment plans with deferments ranging between 2-24 months for transactions from AUD 50 to AUD 20,000 (approximately USD 36-USD 14,600). The platform focuses on the automotive, healthcare, home improvement, memberships, and education industries. In December 2019, Openpay was listed on the Australian Securities Exchange, raising AUD 50 million (approximately USD 35 million) in the process. This was roughly two years after it had to abruptly cancel its initial IPO plans and raised AUD 10 million (approximately USD 8 million) instead.Openpay’s B2C solution offers equal weekly and bi-weekly installment plans at no interest, with longer terms typically offered for larger ticket purchases. Its proprietary risk management technology drives the platform’s credit decisions, and it integrates with leading e-commerce platforms such as Shopify, PrestaShop, Magento, and WooCommerce. Furthermore, Openpay has a B2B trade account management solution that is separate from its BNPL service.Openpay generates revenue through merchant fees, which represent a percentage of the transaction value, customer fees (including late fees), an initial establishment fee, and a recurring plan management fee.Initially available in Australia and New Zealand, Openpay expanded its operations to the UK in June 2019, followed by a US launch in December 2020 under the brand Opy. However, it withdrew from the UK BNPL market in March 2022 citing its inability to compete in the market. It also revealed that it will continue to offer longer-term repayment plans for dental procedures and car repairs in the UK through partnerships.Key customers and partnershipsIt entered the veterinary market in the US via a partnership with ezyVet, which provides cloud-based software for veterinary professionals, and its plans are expected to be available on ezyVet platforms by early FY2022 in the US. It partnered with contactless payments firm Everyware in <a href="https://sp-edge.com/updates/5954">October 2021 </a>to offer the first-ever Pay-by-Text BNPL solution, followed by a tie up with American Express in <a href="https://sp-edge.com/updates/7084">December 2021 </a>.Openpay secured a strategic partnership with the payments processor Worldpay and Cross River Bank. As a result, Openpay’s payment plans were integrated with Worldpay’s payment gateway as the merchant acquirer for Openpay in the US, while Cross River was expected to serve as <a href="https://sp-edge.com/updates/5806">Openpay’s lender </a>for consumer financing loans to US customers, meaning it will fund and originate all loans on Openpay’s US platform. However, in July 2022, Openpay announced that it’s ceasing operations in the US market owing to economic headwinds stemming from rising interest rates and deteriorating consumer sentiment.

Openpay

PrimaHealth Credit (PrimaHealth) is a BNPL solution designated for elective medical procedures such as cataract surgery, orthodontic work, dental care, LASIK, and addiction treatment. PrimaHealth’s credit decision-making is handled in-house using proprietary credit underwriting models. With PrimaHealth, patients would pay 25% to 50% of the cost upfront, and the residual cost, running from USD 300 to USD 24,000, can be repaid over 2-4 months. PrimaHealth’s interest rates range from around 0% to 25% APR with an average loan size of USD 1,800 across all types of procedures.As of December 2020, PrimaHealth was available in Arizona, California, Florida, Oklahoma, and Texas, and plans to expand across all 50 states by 2021.

PrimaHealth Credit

Laybuy is a New Zealand-based BNPL provider offering its services in Australia, the US (beta launched in December 2020), and the UK through a partnership with the streetwear retailer Footasylum in 2019. The platform partners with Experian, a multinational credit bureau, to help with its credit decision-making. Through Laybuy, users can make online or in-store purchases over six weekly payments with no interest charges if paid on time. The in-store offering is facilitated by Laybuy’s “Tap to Pay'' digital card, available in Australia and New Zealand as of March 2021 and launched in August 2021 in the UK. The platform has an average customer transaction limit of GBP 240, and any missed payments will result in the user account being suspended and a late fee of USD 10.In FY2022, the platform reported gross merchandise volume (GMV) of NZD 868 million (~USD 600 million), reflecting 47% YoY growth. The platform’s revenue grew by 45% YoY to NZD 47.1 million (~USD 32.8 million). The UK operation accounted for the majority (~60%) of GMV in FY2022, improving on its ~50% share last year. The company also revealed that total active customers increased 23% YoY to 931,000, while total active merchants grew 50% YoY to 13,700. Laybuy was listed on the ASX from September 2020 to March 2023, after which it was <a href="https://sp-edge.com/updates/15915">delisted</a>.Laybuy issued <a href="https://sp-edge.com/updates/30597">receivership notice</a> in June 2024 due to financial pressures and economic challenges affecting its operations in New Zealand and Australia. The company stated that Laybuy Group Holdings Limited, Laybuy Holdings Limited, and Laybuy Australia Pty Limited were placed for receivership on 17 June and that its UK entities remain unaffected.Key customers and partnershipsIn May 2023, <a href="https://sp-edge.com/companies/976316">​​ </a>Laybuy collaborated with New Zealand-based Centrix, a credit bureau, to develop a credit reporting system, <a href="https://sp-edge.com/updates/18326">PayWatch </a>. The company also <a href="https://sp-edge.com/updates/18595">partnered with Eventfinda </a>, an event ticketing and marketing platform, to embed its BNPL solution and offer flexible payment options for event tickets. Laybuy secured partnerships with merchants such as Rakuten, AWIN, and Sovrn, giving users access to more than 5,000 merchants in the UK, including WHSmith, Asos, Nike, Marks &amp; Spencer, Amazon, and eBay.

Laybuy

Tamara is a Saudi Arabian BNPL platform provider offering customers the option to pay in 30 days or in three installments over 60 days at zero interest, making it Shariah-compliant. Tamara settles payments with merchants weekly for a commission-based fee, charging a late payment penalty of SAR 25 (approximately USD 7) from customers. These charges are capped at a lower rate between SAR 150 or 25% of the total transaction value. In September 2020, Tamara established a partnership with the e-commerce platform Salla, extending its reach to more than 10,000 merchants on the platform. As of June 2021, it operates in Saudi Arabia and the UAE with offices in Germany and Vietnam. In July 2023, Tamara <a href="https://sp-edge.com/updates/19954">secured a permit </a>to operate its flexible payment services from the Saudi Central Bank following a trial period of operation within the Saudi Arabian regulatory framework.Key customers and partnershipsThe company claims to be the market leader in the BNPL space in Saudi. It reported that its transaction volume grew 170% month-on-month and its customer base increased 180% month-on-month over the six months preceding its Series A round. As of January 2023, the platform had serviced over 9 million registered users and had over 30,000 merchant partners, including partnerships with firms such as IKEA, Jarir, Shein and Namshi.<a href="https://sp-edge.com/updates/27305">In March 2024</a>, Tamara partnered with UK-based <a href="https://sp-edge.com/companies/615710">Uqudo</a>, a digital identity verification platform, to enhance privacy and security on digital transactions. <a href="https://sp-edge.com/updates/25271">In January 2023</a>, the company partnered with Egypt-based <a href="https://sp-edge.com/companies/497895">Paymob</a>, a payment gateway platform, to provide an integrated solution that facilitated installment payments for customers in the Gulf Cooperation Council (GCC) region.Funding and financialsIn <a href="https://sp-edge.com/updates/24016">November 2023</a>, Tamara secured up to USD 250 million in debt financing from Goldman Sachs and Shorooq Partners. It comprises an incremental debt financing of USD 200 million of senior debt provided by Goldman Sachs (bringing its senior warehouse facility up to USD 350 million, an increase from USD 150 million raised in <a href="https://sp-edge.com/updates/17139">March 2023</a>) and USD 50 million mezzanine tranche led by Shorooq Partners, which brings the total warehouse facility up to USD 400 million. The company earmarked the funds to service its growing BNPL product demand and invest in developing new products and services.

Tamara

Fly Now Pay Later is a UK-based consumer credit provider regulated by the Financial Conduct Authority. The platform provides its services exclusively to the travel sector through a direct-to-consumer app (Anywhere) and an integrated checkout solution. The platform allows consumers to spread the cost of travel over a maximum of 12 months, with a limit of GBP 3,000 (approximately USD 4,200). The plans’ interest rates vary depending on the applicant's borrowing history; therefore, users may incur a one-off credit transaction fee. The payment plans can be applied to flight bookings, hotels, and car hires.The company has partnered with travel brands such as Lastminute.com, TravelUp, Kayak, LycaFly, and Trivago.The company secured GBP 55 million (approx. USD 75 million) in <a href="https://sp-edge.com/updates?industryIds=58">debt funding </a>from Atalaya Capital Management. The round follows its extended Series A round worth GBP 10 million (approx. USD 14 million) in May 2021. The debt infusion is earmarked to support its expansion efforts in the US, which it entered into in 2020.

Fly Now Pay Later

These platforms integrate with the merchant’s e-commerce checkout and primarily offer the BNPL solution through their app. Consumers are restricted to shopping at merchants integrated with the provider in most cases.

These providers integrate with the merchant’s e-commerce checkout. The service is offered through the provider’s app or a virtual card that facilitates in-store application, including non-partnered retailers.

These companies offer merchants and financial institutions a white-label product to provide in-house BNPL solutions.

Solutions can use AI/ML to improve the quality of underwriting tools used in assessing consumers

Use of blockchain technology for customer screening is an emerging area

Swedish BNPL provider Klarna has partnered with API-based payment infrastructure provider APEXX Global to expand its product's reach. Klarna aims to utilize APEXX's client base in the travel sector to increase its platform's presence in the industry. APEXX Global, founded in 2016 and based in the UK, offers a payment infrastructure platform that allows merchants to integrate localized payment and BNPL solutions. APEXX's infrastructure includes payment acquirers, gateways, and shopping carts, covering authorization, processing, and transaction optimization.

APEXX Global

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