Ruby Love

Overview
News
Hygiene Tech?
Product stageSegments
Go-to-Market
?
Feminine Hygiene Products
?

Ruby Love is a pioneer in period apparel, offering a range of products that provide discreet leak protection and superior absorbency during menstruation. Their patented technology features a built-in organic cotton liner angled to collect flow, combined with dri-tech mesh to prevent leaks in all directions. Ruby Love's product line includes period underwear, swimwear, sleepwear, activewear, and bundles tailored for women and teens.

The brand's period underwear can hold up to 2.5 tampons' worth of fluid, while the swimwear offers protection equivalent to three tampons. For added security, the double-sided pads can be paired with the apparel, providing an impressive six tampons' worth of absorbency. Ruby Love's innovative designs prioritize comfort, confidence, and discretion, allowing individuals to go about their daily activities without worrying about leaks or odors.

In September 2019, Ruby Love (formerly known as PantyProp) secured USD 15 million in funding from The Craftory, a global investment firm, to further expand its product range, development, and marketing efforts. Founded in 2015 by Crystal Etienne, the company has generated over USD 10 million in sales, driven by overwhelming support from women seeking reliable period protection solutions.


Sources

Disclaimer: This company profile has been generated using data obtained through automated web searches and advanced generative AI technology. While we strive to ensure the accuracy and reliability of our sources, auto-generated information could be outdated or inaccurate and should be verified independently.
HQ location:
New York NY USA
Founded year:
2015
Employees:
11-50
IPO status:
Private
Total funding:
USD 15.0 mn
Last Funding:
-
Last valuation:
USD 45.0 mn (Oct 2021)
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