TaxTerra OU is a private venture capital firm investing in early stage (early seed and and seed) hi-tech startups in Estonia and in the United States. TaxTerra OU is member of ESTBAN and participates in ESTBAN Angel Investment Program.

TaxTerra OU

Cabra VC is a European venture capital firm focused on early stage startups in the USA and India. We invest in early stage post-revenue companies and support young teams to grow rapidly. Our team has more than 10 years of successful experience of joint work. We have a deep knowledge of building and running subscription-based companies from scratch. Before setting up Cabra VC in 2016 we launched a wide range of IT and Telco services and attracted millions of subscribers that generate hundreds of millions of dollars revenues to date. All that makes us a strong partner for a startup at any stage. We are available in the Bay Area (USA), in Delhi, Mumbai & Bangalore (India) as well as in Riga (Latvia, EU).

CABRA VC

CB Invest

Embria is an international startup builder and investor based in Limassol, Cyprus.  We found, fund, and grow tech companies since 2007.

Embria

Joint Journey finds attractive start-up projects and guide the business to growth and success. The company was established in 2016, under the laws of Cyprus.

JOINT JOURNEY

Goodwater empowers exceptional entrepreneurs everywhere to change the world for the better. They believe consumer technology is a force on earth, shaping culture and transforming the global economy at unprecedented speed and scale. They invest in promising entrepreneurs to solve pressing problems. As a combined force, Goodwater companies are a global force for change, poised to measurably improve billions of lives.

Goodwater Capital

Freesearch Ventures is a team of professional entrepreneurs and investors with broad expertise in building international technology companies. For more than 8 years we’ve been helping founders achieve their global ambitions worldwide.

Freesearch Ventures

Welltory

Welltory is a tech company that develops the most popular all-in-one wellness application ranked in the top 50 Health & Fitness apps and featured 20 times by the App Store. The AI/ML-powered app keeps over 8 million users on track for lifelong health by leveraging data from over 1,200 apps & gadgets. Welltory delivers personalized wellness guidance based on insights created by proprietary algorithms that interpret user data for insights. Welltory's approach is backed by solid science, including comprehensive research, publications in top-tier journals like MDPI and Nature Scientific Reports, and partnerships with prestigious universities such as Johns Hopkins University and University College London, among many others. More than 65% of Welltory’s subscribers report experiencing better sleep, reduced stress, and increased physical activity. Founded in 2016 by serial entrepreneurs, Welltory is based in Redwood City, CA. For more information, please visit https://welltory.com/.

Welltory is a health and fitness app that uses heart rate variability (HRV) analysis to give users insights into their overall well-being. Welltory utilizes smartphone technology, specifically the camera and flash, to measure Heart rate Variability (HRV) through photoplethysmography (PPG), a non-invasive method to detect blood volume and flow changes to calculate the time between heartbeats.

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Our Story

A new industry proving that digital connectivity and mental health can co-exist.

Digital Wellness

Welltory Launches Unprecedented Sleep Analysis Feature for Apple Watch Users

Welltory is an AI-powered wellness application that analyzes data from over 1,000 wearables, devices, and apps to provide personalized health insights and recommendations. The app uses proprietary algorithms to interpret heart rate variability signals and other health metrics, offering guidance on improving health and happiness based on users' body signals. Welltory's technology transforms fragmented health data into actionable messages, helping users live healthier, happier, and more productive lives.
The app features a self-learning algorithm that adapts to users' heartbeats, providing insights on productivity potential, stress management, and recovery strategies. Welltory's AI-driven analysis covers various aspects of health, including sleep patterns, activity levels, and heart health. The company's approach follows a 'P4' model: Predictive, Preventive, Personalized, and Participatory.
In December 2023, Welltory introduced an AI Coach powered by OpenAI's GPTs, offering personalized wellness advice in multiple languages. The app's Today Screen, launched in March 2024, combines Apple Watch data with scientific analysis to help users understand the impact of sedentary stress on their bodies and provides real-time guidance on reducing its harmful effects.
Founded in 2015 and based in Redwood City, California, Welltory has gained significant traction in the digital health market. As of February 2024, the app boasted 8.1 million installs and maintained a 4.8-star rating. The company's research indicates that 65% of users report significant improvements in their health. Welltory has been featured 20 times by App Store editors and is ranked in the top 50 Health & Fitness Top Grossing apps.

Welltory is a health and fitness app that uses heart rate variability (HRV) analysis to give users insights into their overall well-being. Welltory utilizes smartphone technology, specifically the camera and flash, to measure Heart rate Variability (HRV) through photoplethysmography (PPG), a non-invasive method to detect blood volume and flow changes to calculate the time between heartbeats.The app's core functionality is analyzing HRV data to assess stress levels, energy, and productivity.&nbsp;<a href="https://ai-techpark.com/welltory-transforms-apple-watch-data-into-scientific-wellness-guidance/">Welltory employs 71 proprietary algorithms to interpret this data</a>, providing users personalized insights and recommendations. The app offers features such as blood pressure tracking, workout analytics, and sleep monitoring. It also includes a "Today Screen" that visualizes the impact of sedentary stress on the cardiovascular system and provides real-time guidance on mitigating its effects. The app also offers self-assessment tests and wellness courses to help users better understand their physical and mental health.As of&nbsp;<a href="https://welltory.com/">October 2024</a>, Welltory had integrated with over 1,200+ smart gadgets and apps, including popular fitness trackers and health apps, to gather a comprehensive view of a user's health data. This integration allows the app to provide more holistic insights by analyzing data from various sources.&nbsp;In&nbsp;<a href="https://www.prnewswire.com/news-releases/welltory-transforms-apple-watch-data-into-scientific-wellness-guidance-302090912.html">March 2024</a>, Welltory announced a new AI/ML-driven Today Screen feature, which was well-received during beta testing. The company reported that users who saw the new Today Screen were twice as likely to return to the app the following week, with day seven retention rates growing by 163% for free users and 74% for paying customers.Key customers and partnershipsAs of&nbsp;<a href="https://welltory.com/our-story/">October 2024</a>, the app had gained over 10 million users across 130 countries.

Headspace is a digital wellness company that delivers meditation programs through a smartphone app. The company was founded by Andy Puddicombe, a former Buddhist monk, and Richard Pierson, a marketing and brand development professional. In addition to meditation, Headspace offers stress management programs, mindfulness activities, and sleep therapy solutions. Headspace also operates a business-to-business (B2B) focused “Headspace for Work” program with around 1,600 corporate customers as of January 2021, which has seen around 3x growth during 2020. Further, the company operates “Headspace for Health,” a program that develops US Food and Drug Administration (FDA) approved meditation tools to treat chronic diseases.In November 2022, the company launched a new platform that combines its product offerings with mental health platform Ginger’s <a href="https://sp-edge.com/updates/5119">an entity it merged with in August 2021 </a>. The platform combines Headspace Health’s meditation and mindfulness services with Ginger’s on-demand coaching, therapy, and psychiatry services, to offer enterprise clients an integrated solution for supporting their employees.In September 2022, the company <a href="https://sp-edge.com/updates/12918">acquired fellow mindfulness platform Shine </a>for an undisclosed amount. The acquisition enhanced Headspace Health’s offerings and also helped grow Headspace’s member base. Select content from Shine was earmarked to be added to Headspace Health’s content library.In January 2023, the company <a href="https://sp-edge.com/updates/16052">expanded its geographical reach </a>to offer coaching, therapy, and employee assistance-related services to UK headquartered enterprise clients.&nbsp;Key customers and partnershipsAs of September 2024, the company has over 100 million users across 190 countries, with its brands “Headspace for Work” and “Ginger” being used by over 4,000 enterprises including Starbucks, Adobe, Delta Air Lines, Mattel, and Paramount. The company also partners with health plans, such as Cigna, to provide its services.In <a href="https://sp-edge.com/updates/36071">November 2024</a>, Headspace partnered with Hyatt, to help hotel guests improve their sleep quality while traveling. The collaboration featured a five-episode "Science Behind Sleep" video series filmed at Park Hyatt Aviara Resort, offering research-based tips for managing sleep struggles.In <a href="https://sp-edge.com/updates/30378">June 2024</a>, Headspace partnered with Uwill, a mental health platform for colleges and students, to integrate Headspace's wellness services into Uwill's existing portal. The collaborative effort allowed Uwill's Urise program to incorporate Headspace's services, primarily meditation, yoga, and mindfulness offerings.In <a href="https://sp-edge.com/updates/27330">March 2024</a>, Headspace partnered with Meta to launch "Headspace XR," available for an upfront fee of USD 30. Headspace XR provided guided mindfulness and meditation exercises led by the same instructors familiar to regular Headspace users. The exercises covered activities such as breathing techniques, body scans, and mood tracking. Additionally, it incorporated a social element, including interactive metaverse-style gaming in vivid environments.In <a href="https://sp-edge.com/updates/19771">June 2023</a>, the company extended its partnership with with employee benefit management platform provider Virgin Pulse to integrate its platform with Virgin Pulse’s platform. The integration enabled employees enrolled in Virgin Pulse’s health benefit offerings to access the full suite of Headspace’s offerings as a part of Virgin Pulse’s Homebase for Health platform.

Headspace

Calm is a digital wellness company which offers guided meditations to make people happy as well as mindfulness and sleep programs through a smartphone app. Its audio content is designed to strengthen mental fitness and address mental health challenges such as stress, anxiety, insomnia, and depression. The company started out as a website in 2011 where users were trained to stare at a screen and listen to waves on a beach for two minutes without touching their mouse. In February 2013, more content was added and the company launched a mobile app.&nbsp;In October 2022, the company launched a new clinical mental health offering called “Calm Health,” marking its expansion into the mental health space. The new solution provides condition-specific programs designed to bridge mental and physical care and includes tools for communication with providers and medication tracking. This solution was created for the company by Ripple Health, which was acquired by Calm in February 2022.As of 2024, Calm reported over 100 million downloads and more than 1.5 million five-star reviews. The app is available on iOS, Android, and desktop platforms. Calm operates on a freemium model with paid subscriptions unlocking full access to features. In 2023, an annual subscription cost USD 69.99, with monthly and lifetime options also available for USD 5.83 and USD 399.99, respectively. Key customers and partnershipsCalm offers content in English, Spanish, French, and German and operates Calm Business, a business-to-business (B2B) covering over 10 million employees across 3,500+ organizations as of September 2024.Calm gained significant traction in 2020 during the Covid-19 lockdowns. It became the most downloaded digital wellness app during April 2020 with 3.9 million downloads worldwide, including 1.6 million downloads in the US. Kaiser Permanente, a large managed care service provider, provided Calm free for its 12.4 million members in May 2019. Calm also partnered with CNN on the 2020 US presidential election day to play the sound of rain hitting leaves on air, a marketing effort that went viral on social media. As of September 2024, the app had 150 million+ downloads.As of December 2022, the company has partnered with over 20 brands to collaborate and provide its services through sales partnerships. These brands include Xbox, Amazon, YouTube, Adidas, Fitbit, and American Express.&nbsp;In October 2022, Calm partnered with <a href="https://news.adidas.com/partnerships/adidas-and-calm-unite-to-progress-sports-performance-through-mental-wellbeing/s/48baf8f2-f856-4313-91cf-71bf7238faea">Adidas</a> to progress sport performances through mental well-being. Another partnership is with <a href="https://www.cnbc.com/2020/10/20/lyra-partners-with-calm-to-bring-meditation-to-mental-health-service.html">Lyra Health</a> to combat stress and burnout and support resilience-building in the workplace.

Calm

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 Simple Habit is a guided meditation service provider, which offers bite sized, five-minute long meditation sessions through an app targeting people with busy schedules. The company also offers mindfulness, sleep, and wellness programs. As of November 2020, Simple Habit offered over 2,000 sessions designed to help users sleep, reduce anxiety, and get over relationship issues. The content is organized by occasion, such as commuting, going to sleep or preparing for a meeting. 
 
 
 In June 2022 the company launched its Sleep Habit app, a virtual sleep clinic that helps users improve the quality of their sleep. The app uses clinically validated approaches to improve sleep quality and treat issues such as insomnia via methods such as cognitive behavioral therapy. 
 
 
 As of September 2022, Simple Habit claims to have a 7 million users between both of its apps. 
 
 
 
 
 In November 2018, Simple Habit raised USD 10 million in a Series A round led by Foundation Capital, bringing the company’s total funding to USD 12.6 million. The company used the funds to expand its library of guided meditation sessions and to add audio content led by therapists and executive coaches. As of late 2018, the app was reported to sign up as many as 30,000 new users per week. As of November 2020, Simple Habit reported having helped helped over five million people reduce burnout through its app’s services.
 
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Simple Habit

Insight Timer is a company which offers guided meditation, yoga, and sleep programs through a smartphone app. It also offers free interactive live sessions with teachers, performers, and therapists through the app and web. The company’s business-to-business (B2B) offering, “Circles for teams”, targets enterprise customers to help bring employees together to practice group meditations, chat with each other, and recommend content. In October 2020, Insight Timer began offering free, daily live yoga classes from instructors based on a pay-what-you-can model.Insight Timer's core offering is its extensive free content library, which includes over 140,000 guided meditations, talks, and music tracks from thousands of teachers and experts worldwide. The app features a customizable meditation timer, allowing users to set session lengths and choose from various ambient sounds and ending bells.The majority of the content is available for free, and users can sign up for a premium version priced at USD 9.99 per month or USD 59.99 per year, as of August 2024. Premium users get access to content such as Insight courses and the ability to download content. This subscription unlocks additional features such as offline listening, the ability to fast-forward and rewind meditations, and access to over 1,000 in-depth courses on various topics. The app also offers live events, including yoga classes and meditation sessions, as well as a community space where users can connect with like-minded individuals and join discussion groups.Insight Timer collaborates with meditation teachers, psychologists, neuroscientists, and experts from institutions such as Stanford, Harvard, and the University of Oxford to provide content for its platform and with musicians to offer ambient and relaxation music. Insight Timer has positioned itself as a platform that supports its content creators with a revenue-sharing model that distributes 50% of course income to teachers. As of 2022, the app reported having approximately 12,000 teachers and yoga instructors contributing content to its platform. As of November 2020, the app had a 16% 30-day retention rate, more than double the average retention rate of 7.7% for top 100 apps in Apple’s App Store.&nbsp; Key customers and partnershipsThe app had over 29 million users as of September 2024. In April 2021, Insight Timer partnered with <a href="https://www.vondereurope.com/magazine/brand-partnerships-insight-timer">Vonder</a> to provide curated content, including different wellness classes and weekly group meditations. The company had also partnered with <a href="https://www.prnewswire.com/news-releases/gisele-bundchen-partners-with-insight-timer-to-encourage-millions-to-meditate-for-free-301126987.html">Gisele Bündchen</a> in September 2020 to encourage people to meditate for free.

Insight Timer

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 Big Sky Health is the developer of the Oak Meditation breathing app. Oak Meditation offers guided and unguided meditations, sleep meditations, meditation timers, yogic exercises for breathing, animated instructions, and music tracks. The company is headed by Mike Maser, an entrepreneur who was diagnosed with stage IV cancer. Most of the companies services are offered free of charge with in-app purchases ranging from USD 5.99 to USD 38.99.
 
 
 
 
 In addition to Oak meditation, Big Sky also offers a fasting app called Zero and an alcohol moderation app called Less. In May 2020, Big Sky raised USD 8 million in Series A funding in a round led by Greycroft with participation from existing investors True Ventures and Trinity Ventures, bringing the company’s total funding to USD 12.2 million. Big Sky Health expects to use the funds to expand its staff and boost customer acquisition.
 
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Big Sky Health

Apps that provide relaxation, stress reduction and non-therapeutic mental health support via meditation-related techniques.

These apps aim to increase users’ body and brain functions including memory and attention to detail with microlearning, gamification, and journaling techniques.

Helps users analyze and address sleep disorders with wearable tech, music and sound therapy, and storytelling.

Apps that provide virtual training programs, track workouts, and provide guides for nutrition.

Companies that use GenAI as a core part of their product offering for Digital Wellness

Some digital wellness providers provider VR/AR experiences for meditations

Some companies offer personalized care/meditation plans, workout regimens, or treatments for sleep disorders

Offers app-based platforms that improve health and wellness

Wellness providers use GenAI to enhance their solutions

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 Welltory, a health and wellness app provider, has secured a USD 3 million credit facility from Braavo Capital. This has raised their total funding to USD 12 million.
 The newly acquired funds are intended for strategic product and market growth, development of new algorithms, AI innovations, and consequential research. The company's goal is to create an ecosystem to help 100 million people improve their health.
 As of September 2024, the Welltory app boasts over 10 million users and ranks among the top 50 grossing Health & Fitness apps. More than 65% of Welltory Premium members have reported better sleep, lower stress, and increased physical activity.

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Welltory

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