Marigold Health provides a text-based anonymous peer support platform for patients with substance use disorder (SUD) and other mental conditions. The company's proprietary peer support program combines one-on-one coaching from certified peer specialists with 24/7 access to text-based support groups through the Marigold app. The app is integrated with natural language processing technology that flags health needs expressed in chats and triggers additional support when necessary. Marigold's approach has shown promising results, with an outcomes analysis of 1,000 app signups, revealing that 98% of users reported improvement in at least one dimension of Recovery Capital, a clinically validated metric measuring an individual's ability to maintain long-term recovery.
The company implements a value-based reimbursement model for peer support, ensuring that improved member outcomes reduce total healthcare expenses. Marigold aims to build a nationally distributed peer delivery model that can support a range of chronic conditions beyond SUD.
Key customers and partnerships
As of June 2024, Marigold's program was available to 25,000 members across Delaware, Rhode Island, and Massachusetts, with plans to expand to at least four additional states by the end of 2025.
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