Israeli-based Holisto offers an online booking platform for hotel stays. The company uses its “Split & Match” machine learning algorithm to analyze hotel rates and plans across multiple inventory sources (hotel operators, online travel agencies, etc). This allows the company to offer consumers affordable and personalized bookings, as opposed to presenting predetermined rates from travel suppliers. Holisto also operates three other brands for hotel bookings (GoSplity, Traveluro, and Algotels).
In July 2024, Trivago obtained a 30% stake in Holisto for USD 10 million aimed at refining its metasearch functionality. Before this, the company terminated its merger agreement with Moringa Acquisition in August 2023 (valued at USD 405 million in June 2022). This was based on a provision allowing either party to exit if the deal hadn't closed by January 2023. Additionally, the company disclosed that it generated USD 14.9 million in revenue for 2021.
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