Covatic

Founded in the UK and originally developed as a prototype for the BBC at the University of Oxford's Department of Data Science, Covatic provides a privacy-first advertising solution for media companies. Its innovative on-device solution, implemented through an SDK integrated into apps, websites or set-top boxes, learns about users and determines which ad segments they belong to locally, without tracking across the web or relying on third-party cookies. The approach ensures privacy by design, as no personal data is collected or processed on Covatic's servers. Instead, the system leverages trusted, consented data sets, such as CACI ACORN or Experian Mosaic, to protect user privacy while providing insights for creating contextual segments and high-value audiences.

Key customers and partnerships

In July 2021, the company partnered with CACI, a computer and information technology platform, to enable on-device Acorn segmentation, providing advertisers with detailed audience insights while maintaining user privacy.

Funding and financials

In May 2023, the company raised USD 5 million in a Series A funding round led by Praetura Ventures to further develop its technology, which enables media companies to deliver personalized advertising experiences while respecting user privacy.