MakerSights

MakerSights is a retail technology company that provides a collaborative assortment management workspace designed to help consumer-obsessed brands deliver more products that consumers love while radically reducing waste. Their platform seamlessly integrates with PTC FlexPLM V12, the most widely used product lifecycle management (PLM) platform in the retail industry, enabling brands to rapidly test products in development with target consumers at scale.

MakerSights' platform empowers design, product, and merchandising teams to make data-informed decisions backed by consumer insights throughout the product development process. By engaging with consumers early and often, brands can identify potential hits and misses, optimize assortments for each channel and region, and balance newness with proven styles to maximize SKU productivity and margins.

A key feature of MakerSights is Line Efficiency, an analytics tool that illustrates the incremental appeal of each product within an assortment. This insight allows merchandisers to identify cannibalization between products, spot experimental styles that resonate with a brand's bolder consumers, and craft cohesive lines that reach the maximum audience with the minimum number of products. Ultimately, Line Efficiency helps brands increase full-price sell-through rates while reducing overproduction of unwanted merchandise.

MakerSights' integration with FlexPLM automates data sharing across the retail technology ecosystem, ensuring product information is always up-to-date and accelerating decision workflows from planning to product creation and go-to-market. Brands like Madewell and J.Crew have benefited from this integration, making the process of testing new products with consumers and finalizing assortments more efficient and scalable.