Houzz

Houzz is a platform connecting homeowners with vendors such as home improvement professionals, interior designers, and others. The platform gives opportunities to home improvement professionals to showcase their work and provide contact information so they can be reached by homeowners in need of such services. 

Over time, the company has also established an e-commerce marketplace for selling goods, such as furniture and others. 

The company has operations across 14 countries as of 2018, including the US. The company was valued at around USD 4 billion when it raised its last funding round in 2017.

The company’s core business is to offer subscription plans to vendors so they can list their services. The subscription fee without marketing services (known as Lead Program) ranges from USD 59 to USD 99 per month, while including marketing services costs around USD 199 to USD 999 per month. Aside from that, the company also generates revenue from advertisements and commission fees from the e-commerce marketplace.

Houzz was impacted negatively by the Covid-19 pandemic and had to lay off 155 employees (10% of the total) in April 2020. However, that was not the first layoff as it also let go of around 180 employees in January 2019 when the company stated that it was preparing for its IPO. The IPO is expected to be finalized in early 2022.

In December 2021, Houzz acquired an Australian-based SaaS platform providing home construction planning and professional estimation tools through ConX. ConX’s tools were to be built into the end-to-end Houzz Pro offering to serve construction contractors better through the Houzz platform. It, therefore, allowed users of the Houzz platform to streamline the estimation process and efficiently manage workflow when undertaking home improvement projects.