Houzz

Houzz is a platform connecting homeowners with vendors such as home improvement professionals, interior designers, and others. The platform gives opportunities to home improvement professionals to showcase their work and provide contact information so they can be reached by homeowners in need of such services. Over time, the company has also established an e-commerce marketplace for selling goods, such as furniture and others. 

In July 2024, the company upgraded its Houzz Pro 3D Floor Plan Tool to include multi-floor capabilities, allowing professionals to design and visualize multi-story buildings within the platform. This enhancement, part of the Houzz Pro suite, aimed to improve collaboration and communication between professionals and clients by offering a more comprehensive view of entire homes or multi-level commercial spaces. It also introduced AutoMate, a set of AI-powered tools integrated into Houzz Pro, designed to enhance efficiency for building, remodeling, and design professionals. Utilizing Houzz Vision AI technologies and GenAI models, AutoMate aimed to streamline workflows and improve productivity within the home improvement industry. Pricing details for this new feature were not disclosed.

The company’s core business is to offer subscription plans to contractors and designers so they can list their services. The company offers its subscription in three different tiers: Starter, Essential, and Pro, priced at USD 85, USD 129, and USD 199 per month, respectively, excluding its Advertising package which costs USD 499 per month.

Houzz was impacted negatively by the Covid-19 pandemic and had to lay off 155 employees (10% of the total) in April 2020. However, that was not the first layoff as it also let go of around 180 employees in January 2019 when the company stated that it was preparing for its IPO. The IPO is expected to be finalized in early 2022.

In December 2021, Houzz acquired an Australian-based SaaS platform providing home construction planning and professional estimation tools through ConX. ConX’s tools were to be built into the end-to-end Houzz Pro offering to serve construction contractors better through the Houzz platform. It, therefore, allowed users of the Houzz platform to streamline the estimation process and efficiently manage workflow when undertaking home improvement projects. 

Key customers and partnerships

The company had over 65 million monthly as of August 2022.

In July 2024, the company partnered with GreenSky, a financial technology company, to provide home improvement financing options. The partnership integrated GreenSky's home improvement loans into Houzz Pro's business and marketing management software. This collaboration aimed to empower builders and remodelers by providing them access to financing options, potentially helping them close more business deals.