Tracktor

Tracktor is a B2B marketplace for construction equipment rental, founded in 2017 by two industry expert engineers. The platform digitizes the rental process for small and medium-sized businesses in the construction and industry sectors. Tracktor's service allows professionals to access negotiated prices from over 400 rental companies across France, centralizing all their rentals in a single tool. This approach enables clients to book equipment in three clicks, regardless of their needs, saving up to three hours on the management of each rental.

The platform offers features such as instant quoting, price comparison, and automated invoicing, supported by digital processes. Tracktor's technology frees clients from traditional rental constraints, providing them with more visibility to optimize their expenses. As of February 2022, the company had attracted more than 3,500 construction and industry SMEs. Tracktor's business model involves taking a percentage of the arranged turnover, meaning renters only pay for Tracktor's services in the event of a successful order.

In 2022, Tracktor aimed to triple its business volume compared to 2021. The company has been investing heavily in technology and product development to offer what it considers the best customer experience in the market. Plans include the development of a mobile application to integrate customer needs in the field, and a management tool to centralize 100% of rental activity and dematerialize the internal flows of SMEs.

Key customers and partnerships

Tracktor's client base consists of over 3,500 construction and industry small to medium-sized businesses across France. The company works with more than 400 professional rental companies throughout the country, providing its customers with access to a wide range of equipment and negotiated prices.

In February 2022, Tracktor partnered with AXA Venture Partners and Bpifrance through its Digital Venture fund to support its growth and development plans. This partnership was formed with the shared vision of becoming the one-stop shop for construction equipment rental by offering the industry's best customer experience through technology and product development.