Deedster

Deedster is a Swedish fintech company founded in 2016 with the mission to accelerate everyday actions toward sustainable living. It develops tools and technical solutions that engage customers and employees in taking climate action. Deedster's primary offering is its Deedster Retail software-as-a-service (SaaS) solution, which integrates with existing banking platforms and adds a climate action framework to financial services.

The Deedster Retail solution enriches bank customers' daily transactions with market-leading climate data and a carbon footprint tracker. It uses national datasets, machine learning, smart functions, and lifestyle inputs from over 90 data sources to accurately calculate an individual's carbon footprint. The solution then guides and empowers consumers to take climate action by offering personalized insights and recommendations.

Deedster's solutions are deeply rooted in science, with all content derived from international scientific sources and reports. The company employs gamification techniques, such as points and reward systems, to reinforce positive behaviors and promote behavioral change.

As of 2023, Deedster works with some of the world's biggest banks and brands, reaching millions of consumers and employees across 30 markets in 19 languages. Its data security standards align with those of banks, and the flexible integration process can bring a bank's preferred solution to market within three months.