Waymark

Waymark offers an AI-powered platform that generates high-quality video commercials in five minutes or less. The platform uses a proprietary system of AI models, including ChatGPT and other non-language models, to automatically create personalized commercials by scanning a business's website and social media presence for text, images, and brand elements. The technology handles various aspects of video production, including script writing, visual selection, branding, and AI-generated voiceovers. Users can edit any elements of the generated videos, choosing from different voices, scripts, and images to customize their ads. In June 2023, the platform had generated over 300,000 videos for more than 100,000 businesses since its launch at the beginning of that year. As of January 2024, Waymark's platform covered over 90% of US Designated Market Areas (DMAs). The company's technology generated USD 27 million in local advertising revenue for Charter's Spectrum Reach division in 2023 through nearly 7,000 TV commercials. Waymark recently launched 'Variations,' a feature that enables users to generate video ads in multiple lengths and aspect ratios with a single click, creating commercials suitable for different platforms while maintaining a cohesive look and feel. The platform is available through a tiered subscription service starting at USD 25 per month.

Key customers and partnerships

Waymark has secured partnerships with major media companies including Fox TV Stations, Charter's Spectrum Reach, Gray Television, Beasley Media Group, Morgan Murphy Media, The E.W. Scripps Company's 61 broadcast stations, and Nine Network in Australia. The company's technology is also integrated into self-service ad platforms offered by Spectrum Reach, Hulu, and Roku. In February 2023, Waymark partnered with Spectrum Reach to introduce an AI-powered platform allowing businesses across Spectrum Reach's footprint to create real-time commercials for TV and streaming campaigns. In January 2024, the company expanded its capabilities by launching a self-serve plug-in solution and introducing Spanish-language capabilities.