Improvado

Improvado is an AI-powered marketing analytics and data aggregation platform that helps companies analyze and consolidate marketing data from over 500 different data sources including advertising platforms, MarTech tools, and CRMs. The platform enables users to automate data extraction, transformation, and integration across diverse marketing channels, providing unified visibility into marketing ROI and performance. Through its proprietary AI Marketing Intelligence Core, Improvado helps normalize data, generate insights, and provide comprehensive analytics solutions for enterprises. The platform can extract over 40,000 metrics and dimensions, with data refresh rates of up to once per hour and access to up to five years of historical data. Users can connect their data to 17 different data warehouse destinations and multiple business intelligence tools like Tableau, Looker, and Power BI. From a security standpoint, Improvado maintains SOC Type 2 compliance and offers features like single sign-on, data encryption, and geographic data restrictions.

Key customers and partnerships

Improvado's customer base spans multiple industries and includes major brands like Mattel, L'Oreal, Activision, and Coca-Cola. In February 2024, Improvado entered into a strategic partnership with South by Southwest (SXSW) Conference & Festivals as their official Marketing Analytics Partner, focusing on helping the organization unify their data into actionable insights. The company's platform is designed for revenue teams within medium to large-sized enterprises that typically have marketing budgets around USD 10 million and need to process several millions of data rows monthly.