Rothy’s

Rothy’s is a footwear company that manufactures recyclable, machine-washable shoes made from single-use plastic bottles. It also makes sustainably produced clothing and related accessories such as handbags. As of March 2024, Rothy's sells its products through an online platform and through its more than 20 retail stores in 19 countries. The company entered the wholesale market in 2023 and plans to open an additional 10 stores in 2024.

As of March 2024, the company had recycled over 166 million single-use plastic bottles and repurposed more than 603,000 pounds of ocean-bound marine plastic for its bags and accessories. 

As of March 2024, the company operates a 300,000-sq-ft manufacturing facility in China.

Key customers and partnerships

Rothy’s entered into a partnership with water company Evian (September 2021) to deploy its plastic recycling technology to recycle the latter's water bottles and convert them into a tennis-focused capsule collection of bags and tennis wear. In August 2022, the two companies announced the launch of a limited-edition, tennis-inspired capsule collection made with repurposed evian water bottles.

Funding and financials 

In December 2021, Rothy’s secured a strategic investment of USD 475 million from  Brazilian lifestyle company Alpargatas (which owns the flip-flop brand Havaianas), which gave the latter 49.9% ownership of Rothy’s. Through the funds raised, Rothy’s planned to expand into global markets, increasing retail presence and attracting more customers.