Flora

Flora is a technology-driven sustainable ecommerce platform that acquires, reinvents, and grows sustainable brands. Its mission is to provide greater access to sustainable products at affordable prices. Flora's brands serve over 300,000 customers and save 10,000 tons of CO2 emissions annually compared to conventional alternatives, equivalent to the impact of 400,000 trees.

Flora uses proprietary technology and algorithms to identify sustainable brands, evaluate their performance, sustainability impact, and value creation opportunities. After seamlessly integrating brands into its operating platform, Flora grows their sales and optimizes operations by leveraging data science, technology capabilities, and expertise in sustainability, branding, marketing, advertising, supply chain, and product development.

The company was founded in 2021 by co-CEOs Mithat Can Ulubay and Ugur Kaya, immigrants from Turkey who met at Goldman Sachs. Flora has built a proprietary lifecycle Assessment tool to calculate the environmental impact of its products and provide transparent insights to customers.

In September 2022, Flora emerged from stealth mode after raising USD 9 million in seed funding from prominent Silicon Valley investors, including Lux Capital, Correlation Ventures, Climate Capital, and Gokul Rajaram. Flora aims to launch its technology-driven sustainable ecommerce marketplace in Q4 2022, catering to the growing base of eco-conscious consumers seeking sustainable options.