AdAlong is a social content management platform that empowers brands to leverage user-generated content (UGC) from their communities of fans, consumers, and employees. The company's proprietary technology enables brands to identify, aggregate, and organize visual content shared publicly by creators on social media platforms. AdAlong's core offering is a rights management tool that allows brands to request permission from creators to reuse their content for marketing and communication campaigns.
Once creators grant consent, brands can download and store the approved UGC, as well as republish it across their owned channels. AdAlong's data science capabilities facilitate automated clustering and labeling of high volumes of UGC in real-time, enabling efficient curation and linking to product references. By harnessing authentic stories crafted by real people, AdAlong helps brands foster trust, boost engagement, and build a library of community-driven visual content. In March 2019, AdAlong acquired a visual recognition startup to enhance its AI-powered content analysis capabilities.
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