Cleeng

Cleeng is a Software-as-a-Service (SaaS) platform specializing in Subscriber Retention Management (SRM) for the media and entertainment industry. Founded in 2011, the company offers a comprehensive suite of tools designed to help streaming services, sports platforms, and digital video providers manage and optimize their over-the-top (OTT) business operations. Cleeng's core product is a flexible Subscriber Management System that handles customer identity, payments, billing, entitlements, analytics, and customer care.

The platform's features include checkout optimization through its MediaStore SDK, churn analytics via the ChurnIQ tool, and AI-enhanced customer support through its Hi5 solution. Cleeng's technology is designed to boost customer lifetime value by increasing conversion rates, enhancing recurring billing success, and reducing churn. The company's solutions can handle up to 48 million transactions daily, demonstrating its capability to serve large-scale operations.

Cleeng has partnered with various companies to enhance its offerings. In March 2024, Cleeng expanded its partnership with Adyen, a global FinTech platform, into the United Arab Emirates (UAE) market. This collaboration aims to improve subscription payments and retention in the Middle East and North Africa (MENA) region. Cleeng utilizes Adyen's solutions such as Real Time Account Updater, Network Token Optimization, and RevenueProtect to enhance data security and combat fraud in new sign-ups.

Key customers and partnerships

Cleeng serves a diverse range of clients in the media and entertainment sector. Notable customers include SBG, Optus Sport, CHL, MXGP, and Big Ten Network. In December 2023, TOD, a leading sports and entertainment streaming platform in the MENA region, partnered with Cleeng to optimize its subscriber journey experiences. This partnership enables TOD to leverage Cleeng's SRM suite for improved customer support and enhanced user experiences.

In April 2024, NHK Cosmomedia America, a subsidiary of NHK, chose Cleeng's portfolio to support their newly launched direct-to-consumer streaming service, Jme. This implementation includes Cleeng's Core subscriber management system, Merchant for payment and checkout optimization, ChurnIQ for churn prediction analytics, and Hi5 for AI-enhanced customer care.