Based in Sweden, MatSmart is an online marketplace that sells surplus production from producers including Unilever, Nestlé, and Mondelēz Sverige AB to consumers at reduced prices. The company was officially launched in Sweden in 2014 and expanded to Finland and Germany in 2017 and 2020, respectively.
The company also operates under the brand name 'Matatos' which it unveiled upon launching services in Denmark in 2019. In November 2021, the company revealed plans to expand in Europe aiming to become a global platform. Moreover, it announced its plans to build a new fully automated warehouse in Orebro, Sweden in 2021 to ease distribution across Sweden, Finland, and Denmark. The automated central warehouse in Örebro was operational in 2022. The solar-powered facility was ~20,000 square meters and housed 149 robots to aid staff in the picking and packing of goods.
Key customers and partnerships
MatSmart partnered with multinational Fast-Moving Consumer Goods (FMCG) companies such as Unilever, Nestlé, and Mondelēz Sverige (Mondelēz International) to directly source surplus inventory from these companies for resale to customers.
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